Author: Indrani Bose

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

ICC announces Invitation to Tender for audio rights

The audio rights packages offered include analogue radio, digital radio, and audio streaming rights for the UK, Ireland, and Australia, besides audio streaming rights for India.

The ITT process allows bidders to produce the Audio World Feed at their own expense for ICC events from 2024–2027.

Star Sports signs CarryMinati for IPL 2024

The 24-year-old Delhi-based creator, who is known for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport.

With a long-term vision to transform sports broadcasting, the collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience.

Major League Cricket’s Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Sportz Interactive will aim to enhance Seattle Orcas’ digital presence, focusing on fan acquisition, retention, and commercialization.

AJIO collaborates with Snap Inc to elevate Big Bold Sale

AJIO adopted a two-phase approach on Snap, focusing on pre-buzz and the sale period utilising various formats including AR lenses, Snap ads, Story ads, and Collections.

The First lens reached 21.7 million people, while the AR lens delivered 68.7 million impressions over four days, with an average camera playtime of 11.94 seconds.

How YouTube is enabling creators to disclose altered or synthetic content

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

Noise, Airtel Payments Bank and Mastercard get together to launch a new way to pay

The initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.(Representative image by ilgmyzin via Unsplash)

The entities have come together to launch the Bank’s Airtel Payments Bank Smart Watch aimed at revolutionizing contactless payments, to redefine and make contactless payments accessible to a larger consumer base.

coto appoints Julius Baer’s Komal Syal as community advisor

As a Community Advisor, Komal Syal will work closely with coto's leadership team to develop strategies that promote inclusivity, diversity, and empowerment of coto women within the communities.

Komal Syal holds the Managing Director and Team Head position at Bank Julius Baer in Singapore.

MyGlamm comes onboard as official beauty partner for ‘Bade Miyan Chote Miya’

Produced by Pooja Entertainment and Directed by Ali Abbas Zafar 'Bade Miyan Chote Miyan' is an upcoming film starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more. (Image by Zee Company via YouTube

The Good Glamm Group’s creator and media divisions – Good Creator Co. and Good Media Co., will collaborate with Pooja Entertainment to curate promotional content and immersive experiences for fans leading up to the movie’s release.