Author: Indrani Bose

59 percent choose ICE and EV engines under Rs 10–25 lakh for conscious hybrid tech: Report

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Affordability is a critical factor influencing purchasing decisions, with 80 percent of the consumers choosing a vehicle within Rs I5–25 lakh price range

Movies channel genre secures second-highest share of ad volumes

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

As per TAM, Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 percent in both 2023 and 2022.

Aditya Birla Health Insurance ropes in actor Vikrant Massey for new campaign

Through the campaign, Vikrant Massey emphasizes on the blend of health and insurance features, aligning with ABHICL’s mission of promoting a healthier lifestyle.

Featuring a total of four ad films, the campaign presents Activ One as a comprehensive health insurance plan that has been designed to empower customers to achieve their healthiest self.

Prime Video enters distribution agreement with Sony

TV aficionados will find timeless classics such as I Dream of Jeannie, Bewitched, Mad About You, and Diff’rent Strokes and recent hit shows including A Very English Scandal and Loudermilk.

With an add-on subscription to Sony Pictures – Stream on Prime Video Channels, Prime members can enjoy an extensive slate of multi-genre content offerings.

Domestic two-wheeler industry to witness double-digit revenue growth next fiscal: Hero MotoCorp CEO Niranjan Gupta

In October 2020, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. The deal envisages Hero MotoCorp developing and selling a range of premium motorcycles under the Harley-Davidson brand name in the country. (Image source: Moneycontrol)

The country’s largest two-wheeler maker, which reported a total income of Rs 10,031 crore in the October-December quarter this fiscal, also expects the entry-level segment to do better going ahead.

AI will be India’s ‘FASTag’ to growth: Google India head Sanjay Gupta

Gupta said, “It’s not just that technology has transformed India, Indians too have transformed technology. But the question is whether we are in a phase where this is enough or are there more challenges to be solved. A big challenge to solve is the arbitrary and invisible toll gates.” (Image source: Moneycontrol)

This comes at a time when the technology giant is actively working with state governments like the Maharashtra government to build localised AI solutions for sectors such as healthcare, education and agriculture.

Why Google’s policies are driving away users

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

While much attention has been focused on the repercussions cookie deprecation for audience targeting, less has been discussed about the impact for publishers in India.

Venture capitalists not ready to take chance on women entrepreneurs: Smriti Irani

The union minister also said that unlike the common perception, the only bottleneck for women-led businesses in technology has turned out to be the lack of venture capital-led funding available to them. (Image source: Moneycontrol)

According to the union minister, the same investors are ready to take risks and are far more accepting towards men in similar positions failing.

BCCI to players: Don’t prioritize IPL over domestic cricket

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

In a letter Jay Shah wrote to the players earlier this week, he said the “trend” of prioritising IPL over domestic cricket was a “cause for concern”.