Indrani Bose – Page 45

COLORS becomes Number 1 Hindi GEC

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

COLORS’ current market share of 27.9 percent is the highest the channel has achieved in 12 years

Unilever Indonesia’s Sandeep Kohli returns to join Aditya Birla’s Novel Jewels as CEO

He joined the company in 1993 as a sales and marketing management trainee at HUL and eventually took on mandates in London and several regions across Asia. (Image taken from LinkedIn)

It is speculated that Kohli’s appointment will play a crucial role in ABG’s ambition.

Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.

Good Glamm to close its funding round after deal with Karan Johar’s Dharma Productions

Dharma might be the first of many such tie-ups for the nine-year-old Good Glamm. (Image source :Moneycontrol)

The D2C startup, last valued at $1.2 billion in November 2021, is trying to build both its brands and bottom line in its final lap before the IPO.

Flipkart to layoff 1000 employees as part of annual performance review exercise

Krishnamurthy added that the company has no ambitions to be a large payment or fintech company with its financial services foray. (Image source: Flipkart)

Flipkart initiates these performance-based job cost cuts every year and the fresh reduction in workforce is along those lines, too.

Publicis Groupe plans to invest 300mn euros over 3 years to become an “Intelligent System”

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Publicis is infusing a layer of AI across its platform organization to connect its enterprise knowledge under one entity: CoreAI.

75th Republic Day: Swiggy becomes first food delivery platform to reach Lakshadweep

Swiggy’s arrival opens new avenues for local businesses to thrive and for visitors to explore local flavours.

Swiggy will be introducing the convenience of food delivery to the locals while also ensuring tourists can experience food from the best local restaurants.

I am more hungry for artificial imagination, than for artificial intelligence: Shubhranshu Singh

Shubhranshu Singh thinks narrow intelligence may actually be more fruitful than artificial general intelligence.

Shubhranshu Singh, vice-president and chief marketing officer, Tata Motors says ChatGPT, Bard and large language models like Llama give marketers and brands the tools to be able to have qualified and unqualified conversations, and assist people in their journeys.

How digital and influencer marketing is going to evolve in 2024

Social media algorithms are pushing videos rather than static posts and, hence, organic reach is also higher for video content. (Image via Unsplash)

From CGI influencers (those who use virtual avatars) to purpose-driven content, the trends in 2023 have set the stage for a transformative 2024.

Blue Dart announces financial results; profits amount to Rs 82 crores

he company handled 919 lakh shipments, weighing 314,239 metric tonnes, in the Quarter ended December 31, 2023. (Image source: Moneycontrol)

The company handled 919 lakh shipments, weighing 314,239 metric tonnes, in the Quarter ended December 31, 2023.