Indrani Bose – Page 46

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.

Frodoh announces partnership with Lenskart to target CTV homes in Ahmedabad

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Beyond mere viewership metrics, Lenskart’s reported 15 percent to 18 percent increase in store walk-ins across Ahmedabad

Pidilite Industries reports revenue of Rs 3,130 crore aided by robust underlying volume growth

Pidilite Industries for the quarter under consideration came in at Rs 742.5 crore. (Image from Wikipedia)

India’s leading manufacturer of adhesives, sealants, and construction chemicals reported a consolidated profit after tax (PAT) or net profit at Rs 510.9 crore for the quarter ended December 31, 2023.

MakeMyTrip records highest quaterly gross bookings; hotels and packages segment see 38.8 percent growth

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters. (Image source: Moneycontrol)

Byju’s files FY22 financials with MCA; losses balloon to Rs 8,245 crore

The company has laid off thousands of employees in the past two years as it battled a double blow of drying venture capital funding and slowing demand for online learning services. (Image source: Moneycontrol)

In the FY22 financials, the Byju’s auditor cautioned that a material uncertainty exists due to its large losses and a $1.2 billion loan that may cast significant doubt on the group’s ability to continue as a going concern.

Nodwin Gaming acquires Comic Con India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

NODWIN Gaming will acquire 100 percent of the shares of Comic Con India at a valuation of Rs 55 Crore through a combination of cash and share swap from the founders of Comic Con India – Jatin Varma and Karan Kalra.

Ad volumes on television saw 22 percent increase in 2023:TAM

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Compared to 2022, food & beverages sector retained its first position in 2023.

Tata and Zomato backed Cult.fit fires 120-150 employees to better financial health

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

The layoffs come at a time when Cult.fit plans to go public in the next 2-3 years.

Shankar Mahadevan on partnering with Cipla to help kids embrace their resilience and strength

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

The singer-composer talks about the thought process behind creating the anthem for the Tuffies campaign and how it raises awareness about asthma and instils values of acceptance towards peers with different conditions.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.