Cleartrip and Flipkart Travel have observed an overall 1500 percent increase in searches for Ayodhya across the platform.
Author: Indrani Bose
We are not chasing market share, we are chasing service excellence: Akasa’s Vinay Dube
The new flight duty time limitation (FDTL) norms will not impact Akasa Air’s flight schedule as it has hired a sufficient number of pilots in the last six to nine months to handle the anticipated change.
Colgate-Palmolive campaign reaches over 300 mn in urban India; records 35.7 percent profit jump in Q3
Colgate Palmolive India has increased spending on advertising in Q3 of FY24 to Rs 204.26 crores by 20.20 percent on a YoY basis.
Sign from the Lord: Zee’s Punit Goenka tweets about Zee-Sony merger end from Ayodhya Ram Mandir celebrations
Punit Goenka seen at Ram Mandir celebrations on day of Zee-Sony merger termination. Sony demanding $90 million termination fee. Zee to take legal action.
Apple achieves 74 percent growth in brand value: Reports
Apple has maintained its position as the dominant player in the premium smartphone market, with 71 percent value share.
Dream11 parent co Dream Sports spends Rs 2,964 crores on advertising in FY2023
Dream11’s advertisement and promotional expenses accounted for 51 percent of its total burn.
Paytm’s marketing and promotional costs stand at Rs 275.2 crore in Q3
Employee benefit expenses accounted for 37 percent of the total expenses in Q3 FY24.
Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir
Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.
Unilever initiates global media review for its $3.4 bn business; India included
Unilever, one of the world’s largest advertisers, has called for a global agency review for its media planning and buying account. Mindshare will be re-pitching for the account.
Zee-Sony Merger: BSE seeks clarification, ZEEL replies
Bombay Stock Exchange sought clarification from ZEEL about a news report stating that Sony’s board will be taking a call on the merger on Friday, 19th January 2024.