Author: Indrani Bose

Mamaearth parent Honasa launches GenZ focused makeup brand Staze

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points". (Image via LinkedIn)

In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.

Criteo secures MRC accreditation for retail media measurement

Accreditation by the MRC also included a review of Criteo’s GIVT detection for both Onsite Sponsored Products and Onsite Display Ads, which enables advertisers and agencies to flag certain invalid sources.(Representative Image: Carlos Muza via Unsplash)

For years, Criteo has been building a commerce media strategy for advertisers to connect with consumers throughout their shopping journey.

DELL ranks first in India’s 1000 most trusted brands fifth year in a row: Report

LIC (Life Insurance - PSU), ranked at nineth, and SAMSUNG (Televisions), at the tenth position, have seen drops of 2 and raise by 7 places respectively. (Representative image via Unsplash)

This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights HONDA Two Wheelers made a leap to second rank from rank 30.

Maruti Suzuki India launches new brand campaign to foster sustainable environment

Commenting on the launch of the new campaign, Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Strong hybrid vehicles are pivotal in propelling sustainable mobility forward, and our latest campaign is crafted to educate our audiences on the unbelievable benefits this sophisticated technology offers."

With the ability to be 60 percent on EV mode under city driving condition, the technology delivers an eco-friendly and silent drive experience.

Haleon India’s Bhawna Sikka: 3 out of every 5 Indians suffer from oral health problems

Bhawna Sikka, Category Lead - Oral Healthcare, Haleon India

Bhawna Sikka, Category Lead – Oral Healthcare, Haleon India discusses how Sensodyne’s #BeSensitiveToOralHealth campaign is urging individuals to “Take the First Step,” emphasizing simple daily actions for oral health alongside broader health practices.

India emerges most optimistic market in March 2024: Ipsos

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Automotive, IT & technology etc. Worry around inflation and unemployment has seen a significant drop in March 2024 and likewise for education.

Google blocks or removes 206.5 million advertisements for violating misrepresentation policy

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

In 2023, Google blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year.

BJP mocks INDIA bloc’s “infighting” before upcoming Lok Sabha elections

The video shows a fictitious situation where important figures of the opposition have gathered for a meeting regarding marriage, with a woman dressed as a bride.

In addition to Rahul Gandhi, the characters in the video closely resemble leaders, including Sonia Gandhi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav, Tejashwi Yadav, his father Lalu Prasad Yadav, among others.

Nirmala Sitharaman inaugurates Swiggy’s new initiative “She The Change- From Vision to Venture”

Nirmala Sitharaman said “From keeping women at the centre of policymaking to women-related budgets to discussing women in employment, we have come a long way. Today, I can see there is great vibrancy in women-led enterprises, where women are coming forth and taking up business challenges whether small, medium or big, you find women everywhere, and programmes such as Swiggy's “She the Change” are giving them the encouragement and a little push, and for other women to know this is possible."

The launch event served as a platform for accomplished women entrepreneurs in F&B from across India, joined by distinguished figures from economics and academia, and Swiggy’s leadership including Sriharsha Majety, Group CEO, Swiggy and Rohit Kapoor, CEO of Food Marketplace, Swiggy.