Author: Indrani Bose

Broadband subscribers increases from 911.03 million to 916.77 million in a month

Driving this growth is the surge in broadband Except Haryana, Kerala, J & K and Kolkata, all other service areas have showed growth in their wireless subscribers during the month of February-24. (Representative Image: David Arrowsmith via Unsplash)

The top five Wireless Broadband Service providers were Reliance Jio Infocom Ltd 467.59 million, Bharti Airtel 262.03 million, Vodafone Idea 126.55 million, BSNL 20.70 million and Intech Online Pvt. Ltd. 0.24 million.

BluSmart partners with Lung Care Foundation to launch #SmokinNot campaign

BluSmart aims to create a cleaner travel experience, particularly in mega-cities of Delhi and Bangalore grappling with rising air pollution levels.

The #SmokinNot campaign kick started on World Health Day on April 7, where Doctors from LCF trained and committed to advocate for Clean Air and Climate Action hosted an informative session for BluSmart Driver Partners at one of the BluSmart EV charging superhubs.

Amazon Fashion launches new campaign with Ananya Panday and Aditya Roy Kapur

Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.