Indrani Bose – Page 55 – storyboard18

Prasar Bharati enters MoU with Radio Televisyen Malaysia

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership is aimed to promote cooperation in public broadcasting in the field of radio and television.

2024 to witness rise of Gen AI skills, programming languages and cybersecurity

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Majority of GenZ employees prefer their workplaces to have flexible work arrangements (38 percent), purpose-driven work (23 percent), and technology-driven environments (18 percent).

Digital marketing trends to watch out for in 2024

In 2024, we are going to see Augmented Reality (AR) continuing to shape marketing strategies, with marketers capitalising on opportunities to blend the digital and the real world. (Image by Lucrezia Carnelos via Unsplash)

Artificial Intelligence can assist with 45-50 percent of the job, but human-written content will be essential for impact, connection, and conversion.

“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani

Sanjeev Jasani, chief operating officer (COO), Cheil India

AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.

From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze

Tushar Malhotra, head of Marketing, Bisleri, highlights that Bisleri has been focusing on digital since the youth can be found on connected TVs, mobile phones, and laptops.

Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.

66 percent of CEOs in India consider AI as a top investment priority for their organisation

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Despite ongoing economic uncertainty, generative AI remains a crucial investment for CEOs both in India and globally who are looking to stay ahead of the curve.

GfK reveals 9 percent surge in smartphone value amidst 2 percent volume decline

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The categories of desk computing, mobile computing, and media tablets underwent fluctuations in volume, value, and ASP over the specified period, highlighting the inherent dynamism within these segments of the consumer electronics market.

Investographer1 runs illegal advisory, uses MS Dhoni’s image to promote brand

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

It has social media handles and a paid group through which it offer advisory services without Sebi registration.

The Big Wedding Binge Effect | Bottomline

The November-December wedding season alone is estimated to see nearly 40 lakh weddings with an outlay of nearly Rs 5 lakh crore(Representational image by Amish Thakkar via Unsplash)

The bumper wedding season this year promises to rub-off positively on a host of sectors. Here’s a look at what it spells.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’