Indrani Bose – Page 54

SOGI onboards former MIB secretary Yashvardhan Sinha and tech policy lawyer Shivani Jha

Yashvardhan Sinha (left) and Shivani Jha (right)

With a diplomatic career spanning over 37 years, Yashvardhan Sinha brings invaluable insights from his roles as India’s High Commissioner in the UK and Sri Lanka, Ambassador in Venezuela, and Consul General of India in Dubai.

December auto sales preview: Two-wheeler sales expected to surge 30 percent; Bajaj Auto, TVS likely top performers

As per the poll, Bajaj Auto's total sales are seen rising 25 percent to 3.51 lakh units and TVS Motor's auto sales may increase by 30 percent to 3.14 lakh units. (Representative image by SP UltraK via Unsplash)

Bajaj Auto’s total sales are likely to have risen 25 percent to 3.51 lakh units and TVS auto sales may have increased by 30 percent to 3.14 lakh units in December.

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

Zerodha’s Nithin Kamath acknowledges father’s role in Kamath brothers’ journey

Ashneer Grover advised a break: "Dude - take care. Most likely you are deeply affected because of passing away of your dad - it got me too after my dad’s demise - I simply collapsed one day. Take a break !"

Brothers Nithin and Nikhil Kamath founded discount brokerage Zerodha in 2010 and went on to disrupt the brokerage market in India.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

Author: Indrani Bose