Author: Indrani Bose

IT Minister Ashwini Vaishnaw: 99.2 per cent of mobiles ‘Made in India’

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The growth of the mobile sector has strengthened the domestic manufacturing ecosystem and reduced India’s dependence on foreign imports.

Press Council of India sends notices to editors of multiple newspapers for “camouflaged” advertisement

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

The elections in Rajasthan will be held on November 25. Its results will be declared along with those of polls in Madhya Pradesh, Telangana, Mizoram and Chhattisgarh on December 3.

Fire-Boltt emerged as the market leader, at 28 percent share, followed by Noise and boAt

India witnessed a 21 percent year-on-year (YoY) growth in smartwatch shipments during the third quarter of 2023 (July-September), (Image source: Moneycontrol)

New players like Fastrack and beatXP shipped high volumes and took away market share from the top three players. The share of domestic manufacturing reached the highest ever at 82 percent compared to 4 percent a year ago.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.

Unravelling the packaged food marketing space with ITC Foods

Ready-to-eat never really took off in India. But now the ready-to-cook segment is growing. People don’t want the full thing to be made but want frozen snacks, cut vegetables in frozen form, curry pastes, and ready-to-use dips and sauces. This outside-in phenomenon is about not ordering outside food via Swiggy or Zomato but replicating that food at home, said Shuvadip Banerjee.

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Foods, on the festival season, why it did not advertise in the World Cup, genAI and more.

Festive trend: 49 percent surge in online sales, 35 percent rise in traffic, 22 percent increase in conversion rates

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

73 percent of Indian shoppers answered that they typically shop online around Black Friday and 92 percent answered they sometimes purchase from online stores that they usually don’t purchase from on Black Friday.

Mercedes and Audi dispatch record units this festive season

The growth is further supported by better road infrastructure pan India, cities are being linked by expressways which coupled with high aspirations is driving demand from tier 2's and beyond.(Representative Image: Ruffa Jane Reyes via Unsplash)

The Indian luxury car market was valued at $1.06 billion in 2021 and is expected to reach over $1.54 billion by 2027, registering a CAGR of more than 6.4 percent during the forecast period 2022-2027.