Author: Indrani Bose

Hero MotoCorp records highest-ever festive sales, sells 14 lakh units

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19% growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019. (Image source: Moneycontrol)

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.

India sees 10 lakh flyers over Diwali weekend, travel portals witness sharp uptick in demand

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Despite the recent increase in hotel and flight prices, travel portals witnessed nearly twice the upsurge in domestic travel bookings over the Diwali weekend in 2023 compared to 2022.

We are giving Bharat Ratnas to actors promoting Pan Masala: Revant Himatsingka, aka Foodpharmer

Revant Himatsingka said, "I sometimes empathise with brands, because if everyone is lying and you don’t, you may fall behind. If customers were aware that brand A is clean and brand B is not, then they would pay extra for A, but right now, they are not aware of this. That’s why I am trying to educate customers how to read labels." (Image by @foodpharmer via Instagram)

Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.

Adani Sportsline announces Sanjay Adesara as new chief business officer

Sanjay Adesara has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.

JioCinema forays into kids entertainment

Gaming, ed-tech, and coding apps were found to have the most trackers, with gaming having 11 and ed-tech having 10 overall for tracking. (Image by Patricia Prudente via Unsplash)

JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content.

BluSmart unveils its new visual identity

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

The colour of the logo has shifted from a slightly purplish-tinted blue to a pure, vibrant blue. BluSmart sought inspiration from nature itself.

If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.

Dabur family under scanner in the Mahadev App case

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The Burman family said the FIR was an “arm-twisting” attempt that comes at a time when the Burman family is in the process of acquiring Religare Enterprises.

Ethical Marketing in edtech – The balance of profit and purpose

Trouble begins when the makers and marketers of one kind of product start trying to build stories that cater to a people that aren’t meant to be your customers in the first place. And trouble grows when those customers sooner or later discover that your product’s ecosystem is built around a foundation they don’t subscribe to. Do this enough times and trouble really explodes. (Representative image by Melanie Deziel via Unsplash)

Telling potential and existing customers a story that’s not authentic to your purpose is a fool’s errand, because there’s no way to back it with the credibility that comes with all the interventions and avenues one has (hopefully) built in the service of said purpose.