Indrani Bose – Page 64

Not just cricket: IPL team RCB looks to position itself on a different pitch

In an exclusive interview with Storyboard18, he spoke about the commercial success of brand RCB, elevating the franchise beyond the realm of cricket, and more.

Rajesh V Menon, vice president and head of RCB, said that with overseas money on tap, Indian sports have gained significant traction.

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

ACKO ropes in actor R Madhavan as its brand ambassador

This partnership signifies a shift in the way consumers have been perceiving and navigating insurance, a sector that has been operating at a trust deficit in India. (Image source: Moneycontrol)

Madhavan will work with the ACKO team to create content that will demystify the nuances of insurance and empower consumers to make informed decisions.

Decoding Haier’s marketing strategies during the World Cup and festive season

Companies and brands spend crores of rupees to get new customers but very little has been done for the existing consumer, says NS Satish, president, Haier Appliances India.

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.

Mahadev Betting App: Fresh scandal linked to cricket match-fixing

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The complaint on the match-fixing racket indicates that the cricket matches were “manipulated” by the syndicate. Out of 32 names, at least five are Chandrakar’s known associates said to have been operating from multiple parts the country and the Middle East to “fix” matches.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

Indigo partners with Mokobara to launch premium luggage collection for modern Indian jetsetters

The collaboration marks a milestone for both brands as they combine their expertise to cater to the evolving needs of modern travellers. (Image by indigo.6e via Instagram)

The collection, titled Moko 6E, features two suitcases—a check-in bag, and carry-on or cabin bag—in the signature IndiGo blue and comes with an ‘unbreakable’ German Polycarbonate hardshell.

Zee in “active engagement” with Sony over proposed merger scheme: Punit Goenka

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Zee and Culver Max merger was given the greens signal by the National Company Law Tribunal (NCLT) in August but there was an obstacle when Goenka, who was spearheading the plan, had to step down as CEO.

70-hour workweek debate still raging on; Ad land is shrugging but why?

Infosys founder N R Narayana Murthy recently said that youngsters should work for 70 hours a week, stirring a debate on work-life balance and other related issues. (Representative image by Nick Fewings via Unsplash)

There is no fixed place for creativity, and more hours at work should be out of choice and not compulsion, ad mavens say.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.