Author: Indrani Bose

Tim Cook on why Apple launches new iPhones every year

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

Addressing Apple’s environmental initiatives, Cook shared that Apple’s aim is to be copied in this regard.

India records highest ever passenger vehicles sales in September quarter, shows SIAM data

The car maker’s move comes at a time when the EV penetration in passenger cars continues to hover around 1.5-2%, according to the Federation of Automobile Dealers Associations (FADA). (Image sourced from CNBC)

India’s passenger vehicle sales rose to 10.74 lakh in the July to September quarter, the highest ever in a quarter, from 10.26 lakh in the corresponding quarter the previous fiscal, SIAM data shows.

68 per cent women take charge of festive shopping; 27 percent have more savings leading up to this festive season

As per the report, approximately 65 percent of people witness an uptick in their spending during the latter half of the year, people in their browsing stages often spend between 1.5 to 2 months in the research phase. Representational image via Unsplash)

36 percent of survey respondents express their commitment to stocking up on traditional sweets and snacks.

Madras High Court to rule on Google Play service fee dispute

P. Chidambaram, Sriram Panchu, Satish Parasaran and Srinath Sridevan are some of the senior counsels representing the litigants against Google. Alphabet Inc, is being defended by senior counsel P.S. Raman and Sajan Poovayya.

Allegations by the litigants claim that Google, leveraging its dominant market position, enforces ‘unconscionable and arbitrary’ conditions.

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

Why Zerodha’s Nikhil Kamath avoids Hermes and Louis Vuitton

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

According to Kamath, brands like Hermes and Louis Vuitton play the customer. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them.

19 percent switching to four-wheeler EV; 60 percent willing to spend up to Rs 15,000 on mobiles

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

40 percent buyers are choosing two-wheelers, 36 percent are upgrading to a more advanced vehicle, and 24 percent are switching to an electric vehicle (EV).