Author: Indrani Bose

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

Ad fraud: How AI can help detect ad fraud

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Ad fraud includes click fraud, impression fraud, and conversion fraud. It syphons off ad budgets, tarnishing the reputation of legitimate businesses. But AI’s strengths in anomaly detection, predictive modelling, NLP, and image & video analysis offer promising solutions.

Netflix gains nearly 9 million subscribers; increases subscription price

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

In the United States, Netflix has increased the price of its premium ad-free plan by $3 per month to $22.99, while the cost for premium rose by 2 pounds to 17.99 pounds in Britain and by 2 euros to 19.99 euros in France

Anushka Sharma, Virat Kohli team up with ‘ghosts’ for Livspace campaign

According to Kartikeya Bhandari, CMO, Livspace, the real estate market has expanded with a lot of people buying homes. The importance of one’s own space has really imbibed post Covid. Post Covid, a lot of people now actually want to own their space and want to do up their space like your workstation or gym or spaces where you can do multiple things.

Kartikeya Bhandari, chief marketing officer, Livspace, shares his experience about the company’s ‘Horror with Humour’ campaign. He says as horror mixes with humour, it becomes an engaging experience for the viewers.

ASCI’s Manisha Kapoor calls out Linkedfluencers

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

The CEO and general secretary of the ad industry’s self-regulatory body talks to Storyboard18 about transparency standards, legal regulations and her expectations from Linkedfluencers.

VAHDAM’s global chief marketing officer Sneha Beriwal quits

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

Professionally, Beriwal is on the lookout to advise early stage founders looking for help on brand and marketing thinking. She is also keen to speak with private equity and venture capital firms and explore how can she can use her operative skills in helping them and their portfolio companies.

Zerodha’s Nithin Kamath marks first venture into sports industry; invests in Game Theory

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Game Theory has secured $2 million from people including Nithin Kamath’s Rainmatter, Rohan Bopanna, WEH Ventures, Prequate Advisory, and notable angels, including Balakrishna Adiga.

Business travel gateway between Asia and Australia soars; opportunities for Australia lie in ASEAN region

Bookings from Asia which included China, Japan, Singapore, and Malaysia took off by a whopping 83 per cent – a near doubling of demand between the two continents. (Representative image by Raimon Klavins via Unsplash)

According to the Australian Government Department of Foreign Affairs and Trade, the trade interests are inextricably linked. Australia’s two-way trade with ASEAN is greater than their trade with Japan or the United States, passing AU$178 billion in 2022.

How Panasonic Life Solutions is ‘loading and lighting’ it right for World Cup & festive season

According to Sunil Narula, The electrical equipment category has been buoyant over the last couple of years, and it has also connected to where the country is progressing, especially in terms of the overall increase in demand for real estate. The initiatives taken by the government in terms of housing for the lowest strata of the country has helped.

Sunil Narula, senior vice president, marketing and sales, Panasonic, shares his insights on influencer marketing strategy, customer trends, market needs and more.