Indrani Bose – Page 68

Power at play: The economics of gaming platform advertising

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

The combination of mobile-based gaming and in-game advertising presents a powerful way for brands to effectively reach their target audiences.

Famous Innovations bags social mandate of Adidas

The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. (Representative Image: Giorgio Trovato via Unsplash)

The account was won post a multi-agency pitch.

WPP reveals third quarter performance; net new business amounts to $1.4 billion

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

WPP expects that the Launch of VML and further integration of GroupM with common products and single technology platform will drive stronger revenue growth and net annualised cost savings of at least £100m in FY25 with a part-year benefit in FY24.

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

Zivame brings out Check Yourself Out campaign to raise breast cancer awareness

The "Check Yourself Out" campaign has taken shape across Zivame's network of 165+ stores throughout India. Zivame has placed Pink Ribbons and co-branded stickers, on the mirrors in their fitting rooms.

Zivame harnesses mirrors to encourage women to perform self-examinations for early breast cancer detection.

Maruti hopes to sell 9300 cars every day until Diwali; Ola says it sold a scooter every 10 secs in navratri

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

India’s auto sector has witnessed a growth of 20 percent in the last 72 days of the festive season that began on August 17 with Onam.

Policybazaar teams up with comedian Kapil Sharma to spread awareness about insurance

Policybazaar believes that Kapil Sharma's ability to connect with the audience through humour will demystify the insurance-buying process and encourage customers to make more informed choices. (Image courtesy: News18 Hindi)

The actor-comedian, who collaborated with the brand in the past for the campaign Ullu-Thullu, is back to educate customers about the benefits of comparing and buying insurance.

Spotify beats user expectations; reports 16 percent ad-supported revenue growth

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

26 percent i.e. 574 million active users were recorded in the third quarter. According to reports, premium subscribers, who account for most of the company’s revenue, amounted to 226 million.

Coca-Cola witnesses double digit growth in third quarter

Growth in India and the Philippines was offset by declines in China and Indonesia.(Representative Image: Maximilian Bruck via Unsplash)

In the June quarter, the Coca-Cola Company’s India business was impacted due to unseasonal rainfall during the summers in the country, when sales of fizz-based drinks were at their peak.

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.