Indrani Bose – Page 67

Asian Paints extends iconic ‘Har Ghar Kuch Kehta Hai’ campaign into tech-age

Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems are narrated by Piyush Pandey.

The paints major launched the tech-integrated ‘Mera Wala Mood’ campaign for Diwali.

Magicpin comes up with a Happy Holi billboard across Delhi NCR amidst Diwali

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

Many hopped on to X (earlier known as Twitter) to troll the brand for its Holi campaign and highlighting the high AQI in Delhi has resulted in people celebrating Holi instead of Diwali.

Top marketers felicitated at Storyboard18’s Visionaries – Part 3

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

The campaign highlights how the products facilitate personal care rituals that contribute to overall well-being and foster a sense of belonging during such special occasions. The campaign encourages women to confidently embrace their own sense of style in this journey.

By collaborating with influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, the campaign celebrates the cultural diversity of the nation.

Deloitte partners with Spryker to elevate its digital commerce landscape

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

Combining Deloitte’s customer experience advisory, implementation, and operating services, with Spryker’s composable architecture, this collaboration aims to empower Indian organisations to integrate advanced functionalities.

Top marketers felicitated at Storyboard18’s Visionaries – Part 2

Top marketers from various industries got felicitated and recognized for their contributions to the field of marketing. Take a look at some of the photos capturing the moments.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Nazara unveils new game publishing division

For the first half of FY24, Nazara reported a 42 percent year-on-year (YoY) increase in profit after tax to Rs 45 crore as against Rs 31.7 crore profit in H1FY23. Revenue from operations grew by 13 percent to Rs 551.7 crore as against Rs 486.9 crore in H1FY23. (Representative Image via Unsplash)

Nazara will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months.

71 percent of daily Snapchatters between 16 to 64 years do not use X (Twitter) regularly

Among 16 to 24-year-olds daily Snapchatters, nearly 78 percent do not use X (Twitter), 55 percent are not on Facebook and 25 percent do not use YouTube every day. (Representational Image via Unsplash)

The brand commissioned this survey on a global scale, covering 27 markets, and collected insights from 20,000 daily Snapchatters across different countries throughout the first half of 2023.

Top marketers felicitated at Storyboard18’s Visionaries – Part 1

Visionaries chapters across cities will feature curated dialogues, spotlighting key issues and surfacing winning strategies.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

MAdtech Point: Metrics in advertising technology must evolve to be more holistic

Privacy regulations are now kicking in and consumer information needs to have consent for advertising, making retail media the most compliant and qualified channel for advertising. Even before we start planning based on engagement, the industry is rapidly moving towards commerce now.(Representative image: rupixen.com via Unsplash)

The metric that really matters for advertising is holistic channel planning, where we measure readership, viewership, engagement and transaction, all on a common estimated universe.