Author: Indrani Bose

Polycab partners with Posterscope India to launch its latest campaign

Nilesh Malani, Executive President and Chief Marketing Officer, Polycab India (left) and Imtiyaz Vilatra, MD, Posterscope India (right)

In order to further strengthen the brand’s presence, Posterscope, an OOH (Out-of-Home) specialist agency from Dentsu India, used a combination of traditional and modern digital media at premium inventory and specifically picked high-impact locations.

MakeMyTrip brings back ambassadors Ranveer Singh and Alia Bhatt in new campaign

The campaign brings back its ambassadors, Alia Bhatt and Ranveer Singh, revealing the depth of room-specific information available on MakeMyTrip. These films also highlight offers for first-time users, aligning with the timing for those planning their year-end travels.

Confronting the usual challenges travellers encounter when booking hotels online, such as insufficient room details and overpriced hotel bookings, MakeMyTrip’s latest spots aim to provide a solution and a revelation.

Nykaa Q2 Results: Net profit rises 50 percent led by beauty and personal care business, revenue up 22 percent

During the quarter, the company acquired 100 percent stake in Iluminar Media Private Ltd for a total consideration of ₹29.27 crore. (Image source: Moneycontrol)

The company reported a net profit of ₹7.8 crore for the quarter under review, a 50 percent rise from the year-ago period. Nykaa reported a net profit of ₹5.42 crore in the June quarter.

22 percent spike in ad volumes per match compared to ICC World Cup 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

As per TAM, Vini Product, Mahindra & Mahindra, FX Mart, Coca Cola India and Hindustan Unilever were top advertisers in the first month of World Cup this year.

Consumer groups object to TRAI’s proposed changes for consumer organisation registration

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

According to TRAI, the proposed amendment would enable the authority to register capable consumer organisations having wider reach.

Sabre GDS to distribute Air India’s domestic flight content to Indian travel agencies  

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Earlier this year, the two companies signed a new distribution deal that provided travel buyers globally with access to Air India content through Sabre’s travel marketplace.

Rashmika Mandanna deepfake viral video: Union Minister Rajeev Chandrasekhar reacts, says ‘dangerous, damaging’

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

As ‘deepfake’ video menace increases, Union Minister Rajeev Chandrasekhar said platforms need to tackle the problem of deepfakes, calls them dangerous and damaging form of misinformation.