ICC to launch vertical video production at Men’s Cricket World Cup

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technology will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position.

Some Swiggy bills carry an extra charge, sparks outrage on social media

On February 27, Swiggy had changed its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd. (Image sourced from CNBC)

Swiggy issued a statement stating, “We confirm no customers have been overcharged and they have paid the correct amount. This was due to a tech bug, which we have fixed. We continue to deliver thousands of orders every minute to our customers.”

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.

Meta to introduce Meta Verified, WhatsApp flows and support UPI apps in India

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

Mark Zuckerberg said that India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.