Author: Indrani Bose

What’s the connection between Washing Powder Nirma, Chopsticks and Mithila Palkar?

Mithila Palkar’s name in the movie is Nirma. And yes, she is named after Nirma, the washing powder brand.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Find out what is the connection between Mithila Palkar, her 2019 Netflix film Chopsticks and washing powder Nirma.

KFC India raises awareness for Indian Sign Language

Through the Kshamata program, KFC India is committed towards empowering women and the speech and hearing-impaired at their restaurants.

The Sign Language Bucket and the #SpeakSign campaign are part of KFC India’s Kshamata program, which is aimed at feeding people’s potential, and bridging the gender and ability gap.

In the next 4 years, 25 percent of our volume will come from electric: Santosh Iyer

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

The India MD and CEO of Mercedes-Benz also gave his take on the new media consumption landscape and plans to adapt to that, and how the brand’s focus will always be the customer.

Travel search engine Kayak ropes in Mrunal Thakur as brand ambassador

KAYAK has partnered with Indian film actor Mrunal Thakur to raise awareness about how easy it is to book family travel or even solo travel in the upcoming festive season. (Image sourced from News18)

KAYAK’s consumer research found 98 percent of Indians surveyed intend to travel within India during the festive period, with 3 out of 5 of those surveyed (60 percent) intending to travel internationally over the festive travel period.

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

YouTube announces new generative AI products to usher in a new era of creative expression

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube has consulted with more than 3k creators in the process of building YouTube Create. Currently in beta on Android in select markets including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge.