Author: Indrani Bose

Can Royal Enfield’s new Bullet counter the competition from marquee brands?

In terms of brand visibility, there’s no beating Royal Enfield. Especially in rural India, where it continues to have aspirational appeal. (Image sourced from Moneycontrol)

With the mid-size, premium motorcycle segment witnessing stronger growth than ever before, market leader Royal Enfield may have to step-up its game. But which way are consumers likely to lean?

YoungGuns Class Of 2023: Lodestar UM’s Ritu Trivedi and Himanshu Phutela

Himanshu Phutela (left) and his team came up with electric mobility solutions by busting category myths around EVs, paving way for faster adoption. Ritu Trivedi’s (right) decisive actions during the COVID-19 pandemic showcased her ability to lead transformation and secure accolades for Amul.

Ritu Trivedi works on one of India’s most iconic brands, Amul. Himanshu Phutela works on building brands in emerging categories.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

YoungGuns Class Of 2023: Zenith Media’s Pooja Jain and Aldrin Pais

Aldrin Pais (left) has been working with brands including Mamaearth, BBlunt, DermaCo & Aqualogica. Pooja Jain (right) is currently a category lead for Nestle’s beverage portfolio and their D2C business.

Pooja Jain and Aldrin Pais have different skill sets but are future-ready leaders who have been working brands that believe in cutting-edge work.

YoungGuns Class Of 2023: Havas’ Sarthak Ghose and Gazal Jain

Gazal Jain (left) has been part of teams that have bagged Cannes Lions. In 2022, she was also a part of Cannes Lions’ shortlist jury. She was also part of the Femme Forward Frida Program for which she was chosen to represent India at Cannes. Sarthak Ghose’s (right) creative skills were reflected in Aegon Life’s print ad called iTerm Toh Tension Khatam. The ad which came to life once the QR code was scanned won ABBY’s Bronze for its sheer ingenious execution of a person coming literally to life and entertaining by singing and explaining the product benefits.

Why did this creative duo from Havas make it to the YoungGuns class of 2023? Find out.

YoungGuns Class Of 2023: Starcom India’s Danish Khan and Chirag Chandiramani

Chirag Chandiramani’s (left) commitment, adaptability, and ability to navigate complex landscapes makes him a trusted leader and an inspiration to aspiring professionals. Danish Khan (right) and his team lead the Meta business (both B2C and B2B) for the India market. He has a rich experience in managing businesses across sectors: tech and app, telco, auto, FMCG, QSR, mobile handset and BFSI.

The duo from Starcom India that is changing up how media agencies work for brands.

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

YoungGuns Class Of 2023: DDB Mudra’s David Vaz and Mahima Mathur

#MealsMakeFamilies for McDonald's and #SafeLikeAVolkswagen for Volkswagen are David Vaz’s (left) recent successful campaigns. Mahima Mathur (right) was one of the 30 women handpicked from across the world to be a part of DDB Worldwide’s Phyllis Project, a global initiative committed to bridging the gender gap in leadership positions.

Find out why David Vaz, associate creative director, DDB Mudra, and Mahima Mathur creative director, DDB Mudra, are YoungGuns.