Author: Indrani Bose

How did Emirates become ruler of the skies?

Emirates not only leveraged its connectivity but also incorporated world-class amenities, including offering in-flight entertainment and premium services like luxurious seating accommodations, and much more. (Image sourced from Moneycontrol)

Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.

Sustainability requires collaboration, not competition: Conny Braams of Unilever

Braams, whose career has taken her to Spain, Singapore, Africa and the Middle East, spoke to Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, on short-term growth, long-term resilience and sustainability at Cannes Lions this year.

Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability.

Welspun unveils new brand identity to acknowledge its growth

The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. (Representative image by Diego PH via Unsplash)

The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next-level opportunities, value, and experiences.

Reliance to acquire Alia Bhatt’s Ed-a-Mamma for Rs 300-350 Cr

Bhatt upon realising that there was a genuine gap for a strong, homegrown Indian kids clothing brand thought of exploring the segment. When the process began of researching and developing, it was an eye opener for her. (Image sourced from Forbes)

Ed-a-Mamma which started in 2020 has been selling its products through online platforms including AJIO, Myntra, Tat CLIQ, Amazon apart from its own webstore.

Blue bird in trouble: Twitter has lost 50 percent of its ad revenue

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

Twitter is financially weak as several advertisers are yet to return to the platform after ditching it post-Elon Musk’s takeover.

No battle between logic and magic: Forging CMO-CFO power alliances

Subhranshu Singh, (left) and GV Ramanand (right) discuss their functions from a historic lens and also share insights on how the two functions can collaborate together for business growth.

According to Shubhranshu Singh , vice president, marketing – domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point.

Google Bard now available in over 40 languages, including nine Indian languages

Wireless subscribers increased from 1,158.49 million at the end of December 2023, to 1,160.71 million at the end of January 2024, registering a monthly growth rate of 0.19 percent. (Image by Markus Spiske via Unsplash)

Google launches new features in Bard to help users better customise their experience, boost their creativity and get more done, including the ability to add images in Prompts, listen to Bard’s responses out loud, and easily adjust Bard’s response to be longer, shorter.

Pearson appoints Siddharth Parnerkar as international sales director for Workforce Skills in India  

Prior to joining Pearson, Parnerkar had a long stint of 16 years at Vodafone, during which, he held key leadership roles to drive the growth of their B2B and Strategic Alliances business, managing JVCo and M&A opportunities, and launch of new businesses in the Mobile Commerce space.

Siddharth Parnerkar’s experience and expertise will be instrumental in driving Pearson’s endeavour to address the upskilling requirements of the workforce and help organisations understand, maintain and enhance their most important asset, their people.