Indrani Bose – Page 91

Myntra to cut 50 jobs as part of restructuring as it shifts focus on private labels strategy

The company has been increasing its play in the fashion and beauty space over the past one year, to take on competition from the likes of Reliance’s Ajio and Tata Cliq.(Image sourced from Moneycontrol)

The layoff round will impact roles across verticals. However, staff in the in-house brands vertical would be most affected, sources said.

Air India introduces in-flight magazine namaste.ai

The 88-page-long magazine is the first to be released since Air India returned to the Tata Group after 69 years.(Image by @airindia via Twitter)

The new in-flight magazine which replaces bilingual magazine Shubh Yatra features a cover story on JRD Tata, known as the father of Indian aviation to mark his birth anniversary on July 29.

Publicis Worldwide and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims

The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains.

The ‘Help our Mountains Heal’ digital campaign intends to raise awareness on the situation in the flood hit state and appeals to individuals to donate to the chief minister’s relief fund to support the flood affected victims.

Decoding Barbie movie’s marketing blitz; Mattel spent $100 mn on marketing

Barbie movie was originally commissioned in 2009 and it apparently caused a global shortage of fluorescent fuchsia paint colour.

Mattel, which has secured over 100 brand partnerships, is either paid a flat licensing fee or gets 5-15 percent sale fee on any collaboration.

Explainer: How Netflix will find out if a user is sharing password

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

Since it announced a crackdown on password sharing, Netflix has been rapidly gaining subscribers and has already added 6 million new accounts globally.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.

TRAI issues recommendations on AI; states urgent need for regulatory framework

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

TRAI releases recommendations on AI and bats for the urgent need for a risk-based framework for the regulation of AI use cases.

Alia Bhatt becomes a mompreneur again; invests in SuperBottoms after selling Ed-a-mamma to Reliance

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Post gaining Ed-a-Mamma, Reliance’s kidswear portfolio will grow. Currently, Reliance Brands has partnerships with renowned international brands in luxury, high premium and high street lifestyle segments.

Shark Tank-ed?: Ashneer Grover, Anupam Mittal, honoured least number of Shark Tank deals; Namita Thapar tops list

Anupam Mittal (left), Namita Thapar (middle), Ashneer Grover (right)

The data, based on MCA filings till July 12, 2023, revealed that Thapar, honoured 13 of the 22 deals which led to a conversion rate of 59 percent – the highest among the seven sharks who featured in the show’s first season.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.