Indrani Bose – Page 95

TV news channels still top choice for latest updates: Axis My India

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

The survey also says that consumption of TV, internet, radio, etc has increased for 18 percent of families.

Carat appoints Sanchayeeta Verma as CEO India

Verma has experience across diverse categories including FMCG, durables, telecom, finance, retail, e-commerce, fashion, and lifestyle, servicing brands like ITC, Titan Company Ltd, Google, Tata Global Beverages, and Myntra.

Before joining dentsu, Sanchayeeta Verma held various senior management positions at GroupM’s Mindshare and Wavemaker.

Wakefit.co rebrands to showcase innovative home solutions for “Progressive Yet Practical” audience

Wakefit.co also unveiled its new brand logo, ‘The Infinity Home’. The logo symbolises that every aspect of the home - the people, the furniture, the stories, the decor - come together in infinite ways.

The brand unveils its new identity, The Infinity Home, as it aims to simplify living across every life stage. The Infinity Home signifies the infinite possibilities that can be unlocked within a home, with the right home solutions offerings.

Samsung Electronics hires Nykaa’s Sudipta Paul as marketing lead

Paul's responsibilities involve customer relationship management, marketing management, retail marketing, and digital strategy.

Sudipta Paul was previously associated with Nykaa as the marketing communications manager. During her tenure, she worked on the reach and awareness for these brands.

Troo Good calls for pitches from a full-service agency

Founded in 2018 with a vision to provide affordable nutrition across sections of the population, especially children, the enterprise delivers a range of products, including the brand’s flagship Millet Chikki.

Troo Good has so far raised around ₹70 crores as funding from OAKS Asset Management Capital and Sashi Reddi and his family office.

From million dollar Malibu mansions to gaming consoles; Barbie film’s marketing stunts

Barbie movie's marketing stunt via collaborations with various kinds of brands is making fans and netizens get closer to the iconic role model.

From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.

By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame

The ad film shows the woman in an art gallery where every single portrait is of a thin woman. The audience can also see the plus-sized woman in a gym, where she has got the confidence to flirt with a boy.

To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.

Countries across the globe will regulate generative AI to be used responsibly: TCS Chairman N Chandrasekaran

Chandrasekaran, who considers TCS to be strong in predictive AI, generative AI, cloud and IoT space, is confident that all these areas will be adopted by TCS clients at least in the short-term inspite of a volatile environment. (Image sourced from Moneycontrol)

N Chandrasekaran, chairman, TCS said that the company is well positioned to leverage predictive AI, generative AI, cloud and IoT.

India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson

When it comes to online spending, Indian consumers are reticent about making large online purchases, while German consumers are willing to spend $749 online. (Image by John Schnobrich via Unsplash)(Image by John Schnobrich via Unspash)

As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Bolloré, who took over Havas 10 years ago has witnessed the company’s transformative process that includes innovation and putting digital at the core. (Image by @Havas via Twitter)

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.