Author: Kashmeera Sambamurthy

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

Ajay Dang, President and Head - Marketing, UltraTech Cement, stated, "As India’s No.1 Cement brand, we understand that for the young IHB, building their home is deeply emotional. He is building not just a structure, but his identity. We have a deep sense of empathy for our consumers, UltraTech makes this critical decision safe and one that they can take with confidence."

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.

UPI payments for Indian visitors in Singapore; Island nation’s tourism board and PhonePe enter strategic partnership

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots. (Image source: Unsplash)

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots.

Brands to focus on in-house teams to drive influencer marketing in India

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Image source: LinkedIn)

A recent EY report on influencer marketing in India states that brands are evolving their in-house teams to drive influencer marketing, while simultaneously engaging with the agencies.

Synthetic media like deepfakes drive Cyber threats surge in India: Deloitte

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As per Deloitte’s trends report 2024, enterprises must manage GenAI-related risks through integrated risk mitigation and governance processes. India’s tech ecosystem is advancing with increased software exports, tech workforce growth, tier-2 city development, government support, and improved infrastructure, solidifying its position as a reliable tech talent hub.

FCB/Six India appoints Gagan Prabhakar and Arun Iyer as VP – CX Operations and Sr. Director – CRM

With over 17 years of experience, Gagan Prabhakar has also worked with HDFC Bank, Indiabulls Group and most recently Dhani Stocks. Arun Iyer comes with over a decade of experience and has been associated with companies like Mirum India and The Walt Disney Company. (Left to right: Gagan Prabhakar and Arun Iyer)

Gagan Prabhakar moves from Dhani Stocks, where he was General Manager, Marketing, whereas Arun Iyer was lead strategy consultant at Mirum India.

Swiggy’s Karan Arora moves on

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Karan Arora’s innings at Swiggy Instamart began in 2020 as AVP. He started his career at Sterling Commerce and went on to work across GE Healthcare, Technova, Snapdeal and Medlife.com.

AB InBev GCC India elevates Bijoy Pinto as global director – GCC

In his previous role as Value Creation Director, Bijoy was leading the finance, admin, tax, legal and compliance domains for the global headquarters (GHQ) in India, achieving significant milestones for AB InBev GCC in the region.

In his new role, Bijoy Pinto will be spearheading the overall business operations and will be responsible for delivering strategic and impactful outcomes driving global transformation and automation for the parent brand, highlighted the company in the release.

D2C brand A47 raises funds from angel investor Aditya Pittie

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

Owned by India’s brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021.