Kashmeera Sambamurthy – Page 124

AI Regulations: EU reaches historic agreement on landmark legislation to regulate Artificial Intelligence

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Christian Lue via Unsplash)

The European Unions’ landmark rules for governing AI use for governments and regulations for systems like ChatGPT are the world’s first.

Bookstrapping: Enough by Cassidy Hutchison

The memoir is almost everything that you would readily believe about Donald Trump, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

In Enough by Cassidy Hutchison, the author touches upon the combination of youth and conscience, facts about the former US President Donald Trump, the unpredictability that her father bought to her life and a lot more.

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

ICC Men’s Cricket World Cup gets 44.6 million social media mentions; Virat Kohli steals the show

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

Interactive Avenues’ report breaks down the digital noise of ICC Men’s World Cup 2023.

Pidilite’s Roff partners with Pro Kabaddi League 2023

As a part of the innovation, Roff brand is visible across multiple touchpoints like ‘Super Tackle' segment of the game, during both occurrences of a super tackle and potential super tackle situations.

The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

Denim brand Lee appoints Sara Ali Khan as brand ambassador; launches campaign “Lee: Home of the Real Denim”

Sara Ali Khan making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. (Still from the ad)

The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront.

CNN-News18 Indian of the Year 2023 to recognise industry titans who are shaping India’s economic progress

Past winners in the Business category include names like Ratan Tata, Aditya Puri, Rajiv Bajaj, Kumar Mangalam Birla and Uday Kotak, to name a few.

‘CNN-News18 Indian of the Year’ has a rich legacy of honouring exceptional individuals across various fields. The 2023 winners will be revealed at the star-studded grand awards ceremony in January 2024.

CNBC-TV18 celebrates embarking on a quarter century of excellence

The foray of the brand into the digital world has been recent but delivered on its DNA with over 65 million* viewers across the social media platforms and YouTube channel.

As a purpose-driven brand, CNBC-TV18 has driven impactful initiatives, and been the thought leader for over two decades.

Delay in Digital India Act worries stakeholders; cybersecurity, big tech dominance concerns

Despite the challenges faced by related industries, legal experts find merit in the delay. They argue that the process is meticulous and time-consuming. It necessitates extensive discussions and multiple rounds of debate to incorporate information necessary for addressing various scenarios that may arise and need to be addressed by the bill. (Representative Image: Erik Mclean via Unsplash)

The Act aims to foster an open internet, address the dominance of big tech, and ensure online safety.

Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO

A study published last year stated that Indian advertisements that highlighted progressive gender roles had a positive impact, measured at 32 percent, in short-term product sales and improved the equity of a brand by 51 percent. (Stills from the ad)

Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.