Author: Kashmeera Sambamurthy

Tourism in Sri Lanka rebounds as revenue reaches $1.8 billion in 2023

Tourists from these countries will be able to obtain visas when visiting Sri Lanka, without a fee. India is traditionally Sri Lanka’s top inbound tourism market. In September 2023, arrival figures from India topped with over 30,000 Indian tourists visiting the neighbouring country. (Representative Image: Dinuka Lankaloka via Unsplash)

According to official data, there was a notable surge in revenue earned from tourism in November 2023, amounting to $205.3 million, more than doubling the figures from November 2022.

Boycott Zara: The fast fashion brand is drawing flak after dropping its latest campaign, here’s why

The Jacket is part of the brand's Atelier series which it describes as "a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression". (Representative Image: Highlight ID via Unsplash)

In the Spanish clothing retailer’s latest campaign, the model Kristen McMenamy is seen posing with mannequins wrapped in white cloth and plastic. The campaign is sparking public outrage due to similarity with the Gaza genocide.

Indian startup funding hits 5-year low — $7 billion in 2023, down 73 percent from 2022

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

The funding winter has led to a consistent decline in VC investments since mid-2022. There has been a fall in every subsequent quarter, with Q3 2023 being the worst in five years.

Ogilvy elevates Anurag Agnihotri as chief creative officer

Anurag Agnihotri will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership running these offices alongside Hirol Gandhi, president and head of Office - Mumbai and Kolkata, and Ganapathy Balagopalan, chief strategy officer.

Anurag Agnihotri’s new role will be effective January 1, 2024.

Coca-Cola India forays into the alcohol beverages segment with Lemon-Dou

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola India has begun pilot testing Lemon-Dou in Goa and parts of Maharashtra.

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian stated, "Cultural diversity and diversification of media channels with adoption of the digital revolution has opened up new avenues for advertising. India's passion for cricket and Bollywood has made sports and entertainment marketing a significant avenue for advertisers. The rapid growth of e-commerce players and burgeoning middle class with increased disposable income has created a larger consumer base. E-comm advertisers target this segment with tailored campaigns for products and services, driving the demand for advertising space."

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.