Author: Kashmeera Sambamurthy

Infectious Advertising appoints Neville Suraliwala as business head

Neville Suraliwala has worked across agencies such as FCB Ulka, Lowe Lintas, Soho Square (Now 82.5), L&K Saatchi and Saatchi and Makani Creatives.

Neville Suraliwala has worked with brands like Indian Oil, Fair & Lovely, Clinic Plus, Head & Shoulders, Piaggio, Bisleri, Franklin Templeton, Yes Bank, Nilkamal, Lee Cooper, Tata Real Estate, and several other respected names.

ACKO appoints Aravind Sampathkumaran as senior vice president, core products

Aravind Sampathkumaran, an alumnus of companies like Swiggy, Sun Mobility, Yahoo, and Microsoft, has demonstrated leadership in various domains, including online and mobile consumer products, portals, search, advertising platforms, and social platforms.

Aravind Sampathkumaran has also founded the Chatterati App, a cloud-hosted platform aimed at fostering highly engaged communities.

Prasar Bharati invites e-tenders for marketing and PR agency ahead of its OTT launch: Exclusive

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The public broadcaster is looking for a marketing and PR service provider for their upcoming OTT offering. Duration of the services will be 12 months, extendable based on performance review.

Millennials, Gen Z constituted 53 percent of demand for home loans between Oct 2022 & Oct 2023: report

According to the data shared by Magicbricks, the highest number of home loans disbursed were in Mumbai followed by Bengaluru and Noida. The fourth highest was Delhi followed by Chennai, Hyderabad, Pune and others. (Representative Image: Edu Lauton via Unsplash)

Eighty percent of the home loan applicants Magicbricks handled came from residents in tier 1 cities and Mumbai (22 percent), Bengaluru (19 percent) and Noida (17 percent).

Consumer court orders Grofers to pay Rs 8000 to a customer

Kalpana Shah approached the local consumer disputes redressal commission in 2022, who recently passed an order that Grofers pay the amount at nine percent interest rate. (Image source: Moneycontrol)

Kalpana Shah had lost Rs 5,000 in the hope of a refund of Rs 31 for undelivered watermelon seeds.

Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash

Pranav Agarwal of Sociowash stated, "I feel Indian advertising has a lot of potential for growth both from a creative perspective and business perspective. I feel India will first become the APAC (Asia-Pacific) hub and then it will become a global hub."

Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.

MAdtech Point: Last call to save the Open Web

India’s digital ad spending is expected to hit $21 billion in the next five years and as per Redseer's recent report, besides big brands, SMBs are expected to account for 40 per cent of India’s overall digital ad expenditure by 2028. (Representative Image: Markus Spiske via Unsplash)

For the Open Web to survive, the cost of advertising needs to improve very very significantly. Platforms need to take much more accountability in ensuring that all the ads they serve are viewed, measured and delivered on genuine websites that are not just made for advertisers.

Full-funnel agency tgthr introduces its creative leadership team

Collectively, they will amplify the agency's impact as a ‘force multiplier.’

The team comprises of Anadi Sah – national creative director, chief innovation officer & founding partner, Vibhor Yadav – regional creative officer – North and South, & founding partner, Pragati Rana – regional creative officer – West, head of originals & founding partner and Anirudh Venugopal- senior creative director, head of culture and founding partner.