Kashmeera Sambamurthy – Page 121

In 2023, the resurgence of FMCG marked a significant trend: Ashwin Padmanabhan

Ashwin Padmanabhan, GroupM, stated, "Although television also demonstrated growth, the digital realm surged at a faster pace, receiving support from both mediums."

Ashwin Padmanabhan, president- investments, trading and partnerships at GroupM India, talks about the popular trends of 2023 and what to look out for in the new year.

Chandrayaan-3 landing sets YouTube record with over 8.5 million peak concurrent views

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

Access to formats and engaged fandoms drove long-lasting trends on YouTube in 2023.

#BlastFromThePast: Lessons that Cheil’s Prabhjeet Singh Oberoi learnt from his favourite ads

This week, Prabhjeet Singh Oberoi, creative director (Copy), Cheil India touched upon commercials and the lessons he learned from them. (Stills from the ads)

For Prabhjeet Singh Oberoi, creative director (Copy), Cheil India, commercials from DDB, Leo Burnett and Goodby Silverstein & Partners have served her major lessons.

Publicis Worldwide appoints Nidhi Sinha as vice president – planning and strategy

Nidhi Sinha's advertising journey began at Contract Advertising, where she steered planning and strategy for brands like Shoppers Stop, HSBC, L&T Realty, among others.

Nidhi Sinha joins the agency from McCann Global, where she crafted successful strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan.

tgthr unveils BGMI’s #DontCareToShare campaign

In the series' first film, Jonathan takes centre stage as he prepares to face off against invading aliens, motivated by his desire to obtain BGMI’s coveted X-Suits.

BGMI and tgthr, for the launch of the X-Suit Carnival used influencers like Jonathan and Dynamo to hide the X-Suits so they remain exclusive to the top players.

WPP’s GroupM launches global commerce education curriculum

The content features custom, platform-agnostic materials and boasts more than 30 courses.

As a first between an agency and commerce ecosystem partners, the curriculum addresses the need for comprehensive, best-in-class education in a sector that is constantly evolving and innovating.

BCCI announces tender for IPL title sponsor rights for 2024-2028

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. (Image source: from left to right - Moneycontrol and Yogendra Singh)

Alcohol products, betting, cryptocurrency, real money gaming (not including fantasy sports gaming),tobacco and parties which is likely to offend public morals such as, including but not limited to, pornography are prohibited to bid.

ITC races ahead of Adani, Britannia and Parle; tops as the largest FMCG Co. in food space

The company's revenue from operations increased 1.6 percent to Rs 16,483.3 crore against Rs 16,225.7 crore in the corresponding period of the preceding fiscal.(Image source: Moneycontrol)

Industry executives credited the steep fall in the prices of edibles, for ITC overtaking Adani Wilmar. This was followed by an increase in the prices of atta (wheat flour) that helped ITC.

Election fever: March to May 2024 sets stage for news channel AdEx surge

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Alongside popular national brands, local brands in categories such as TMT bars, real estate, spices and others especially those in the Hindi news category, find value in associating with election coverage.

Stellantis elevates Aditya Jairaj as chief executive officer and managing director

Since his appointment as the CEO and MD in 2021, Roland Bouchara has led Stellantis India's expansion, playing a role in establishing a foundation for Citroën and Jeep. Prior to 2021, Bouchara launched Citroën brand in India and led the operations in his capacity as senior vice president of sales and marketing for the brand.

Aditya Jairaj currently deputy managing director, Stellantis India and head – Jeep India, will succeed Roland Bouchara.