Forty-six percent of respondents shared that they did not have a central data storage required to deliver a competitive customer experience, stated the Sprinklr survey.
Author: Kashmeera Sambamurthy
magicpin’s office signage reads ‘Boys Played Well’
After the disappointing loss, magicpin dedicated its office signage to the Indian cricket team.
Britannia rolls out a new campaign featuring Ravi Shastri
The campaign allows users to engage with Ravi Shastri during the ongoing cricket season and receive ‘Golmaal’ advice through personalized video responses
Wedding season to spur alcohol demand with beer growing faster than spirits: Nuvama
According to Nuvama Institutional Equities the return of events and weddings to pre-COVID levels is poised to catalyse a surge in alcohol consumption, marking a positive shift in consumer behaviour.
Amrita Choudhary joins The Walt Disney Company as head of media and partnerships
Amrita Choudhary was the managing partner of Wavemaker India.
ShareChat elevates Gaurav Jain to chief business officer
Gaurav Jain was the head of emerging business and ShareChat and Moj.
Emerging markets like India leading global smartphone growth and recovery
The global smartphone market sees growth after over two years, as per Counterpoint research.
Baba Ramdev’s Patanjali on SC warning about false claims in ads: Ready for death sentence if found guilty
Patanjali Ayurved claims it has a “database” of over one crore people, “with real world evidence, preclinical and clinical evidence” of its cures.
Why did Godrej Consumer Products set up an in-house ad agency?
Sudhir Sitapati, MD and CEO of GCPL and CMO Ashwin Moorthy, share their reasons and reactions to the big ad shift in-house with Lightbox.
Coca-Cola forays into the ready-to-drink tea market
The tea segment in India has several large well-entrenched players like Unilever and Tata all the way to new D2C brands stirring things up.