Author: Kashmeera Sambamurthy

Bookstrapping – The wolf of investing: My playbook for making a fortune on wall street by Jordan Belfort

Jordan Belfort quotes scientist Albert Einstein who said, “He who understands compound interest will forever earn it; he who doesn’t understand it will forever pay it.” (Image source: Amazon)

As per our reviewer, Reeta Ramamurthy Gupta, ‘The wolf of investing: My playbook for making a fortune on wall street’ by author, Jordan Belfort is for readers seeking to bypass financial advisers and do the work themselves.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Sociowash onbords Amisha Gulati as business head

Amisha Gulati's core objective will be to elevate the agency to one of the top integrated advertising agencies in India.

Amisha Gulati’s role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

New rules on deepfakes would not only regulate the offender but also intermediaries: Experts

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

MeitY is working out a specialised policy guideline for deepfakes based on the four elements of detection, prevention, enhancement of reporting mechanisms and increasing awareness.

Explained: Oreo and ‘Shrinkflation’

In 1921, the Oreo Biscuit was renamed the Oreo Sandwich and then it was rebranded Oreo Creme Sandwich in 1948. The original packaging of the biscuit, which was in gold, became known as Oreo Chocolate Sandwich Cookie in 1974. (Representative Image: No Revisions via Unsplash)

Storyboard18 explains the meaning of ‘shrinkflation’ using the example of Oreo cookies.

Marketing Mocktail: Lessons in building a D2C brand explained

While most D2C brands tend to over index on performance marketing at the cost of brand building, the smart ones strike the right balance.(Representative Image: Igor Miske via Unsplash)

D2C brands should avoid blindly aping the brand building model of legacy brands. Instead, they should focus on the 3-Cs: Cocreation, Content and Community.

Dentsu’s Merkle B2B and Posterscope roll out a 3D anamorphic campaign for Lenovo

It is pertinent to note here that Merkle B2B is the agency on record for Lenovo, overseeing strategy, planning, and buying with a focus on data convergence, performance evaluation, and paid media.

Posterscope India, dentsu India’s Out-of-Home (OOH) specialist agency, has used exclusive and personalized digital screens at prominent advertising locations such as Mumbai, Delhi, and Bangalore airports.

MeitY mulls new regulations to combat deep-fakes menace: Breaking

The rule-drafting process, set to commence immediately, aims to establish clear guidelines and penalties for both platforms hosting AI-generated synthetic content and individuals uploading videos featuring deepfakes.

Deepfakes have emerged as a new threat to democracy, said IT Minister Ashwini Vaishnaw. MeitY to take action against deepfake menace and has rules in the works.