Author: Kashmeera Sambamurthy

Squash prodigy Anahat Singh signs a two-year deal with JSW Sports

Anahat Singh is a four-time Junior National champion and was only fourteen years old when she reached the World Juniors final in 2022 and went on to achieve the feat again in 2023. In 2022, she was the youngest athlete in Team India’s contingent at the Commonwealth Games, held in Birmingham. (Image source: News18)

The signing of Singh comes on the back of JSW Sports’ sustained effort to develop squash in the country through its Academy in Vasind, Maharashtra. The sport was also recently included as part of the program at the 2028 Los Angeles Olympic Games.

Audi cars to get costly in India from 2024

Delhi and Mumbai were the biggest markets for Audi in the festive season. Good demand was also registered from Hyderabad, Kolkata, Chennai, Bengaluru, and Ahmedabad. (Representative Image: Blake Meyer via Unsplash)

The luxury car maker recorded 88% growth, with 5,530 units retailed between January and September. Audi saw a huge demand for the A4, Q3, Q3 Sportback, Q5, and S5 Sportback this festive season.

Pro Kabaddi League (PKL): Brand sponsorships to go up by 60 percent in the tenth season

Given the season is getting bigger, with more at stake teams are also going all out trying out newer strategies to make the most of it. The Puneri Paltan team for instance is expecting a 20 percent surge in sponsorship revenues this season and they are working on popularising the team social media to create buzz, amplify fan engagement and push ROI for sponsors. (Image source: Moneycontrol)

As PKL returns to its home-and-away format, larger brands are taking interest in the season. Teams are witnessing robust growth in brand deals, with sponsors showing a keen interest in the league’s extensive reach and popularity.

Income tax raid at Stove Kraft ends, kitchen appliance maker resumes operations

Despite the challenges, Stove Kraft announced that manufacturing operations at the Bengaluru plant resumed fully on November 27, and the Baddi plant restarted on November 24. (Representative Image: Markus Winkler via Unsplash)

In an evening update on November 27, Stove Kraft said the I-T Department completed its search, with the company’s manufacturing plants in Bengaluru and Baddi experiencing disruptions on November 22-26 and November 21-23, respectively.

Games of skill do not metamorphose into games of chance if played online

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

According to Aruna Sharma, former secretary, MeitY India needs to revisit the 28 percent taxation on all online games if the industry is to grow to be the second largest in the world. Else, the action will shift to grey markets.

Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, chief business officer, ShareChat and Moj stated, "Advertising will remain our very big focus because we believe that with the consumer base we have, we can offer a lot of it to advertisers of all sizes in the country. We also have a micro-transactions business in which users of Moj can show their gratitude to their influencers by giving them a token. We as a platform charge some platform fees so that is another source of monetisation."

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.