Author: Kashmeera Sambamurthy

Dentsu bags the integrated communication mandate of BharatBenz

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The account, which was won post a multi-agency pitch will see dentsu India provide end-to-end communication solutions for BharatBenz.

EBITDA is ”bullshit”: Charlie Munger on finance, health, life, success and more

Charlie Munger once famously said EBITDA was "bullshit earnings." To explore the brilliant mind of Munger, Warren Buffett's trusted, 99-year-old partner and the Vice-Chairman of Berkshire Hathaway, you only need to look at some of his timeless quotes. (Image source: Moneycontrol)

Money management, Munger said, requires people to pretend that they can do something that they can’t, and like what they don’t. `I think that’s a terrible way to spend your life, but it’s very well paid.’

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Innovation at core, Mumbai Indians lead digital footprint with interactive content, fan first approach

Videos delving deep into stories related to the personal life of cricketers are often put up, bringing new layers and dimension to the messaging. (Image source: CNBC-TV18)

As the IPL enters its 17th season next year, MI will embark on their pursuit of success on the field whereas their backend team continues to work round the clock across the year to keep the franchise upbeat and buzzing across all important social media platforms, especially YouTube.

Indian auto retailers sell over 90,300 vehicles each day in the festive season — SUVs most in demand

According to FADA, a key point to note is that rural areas particularly contributed to the surge in two-wheeler purchases. (Representative Image: Eric Saunders via Unsplash)

FADA said that despite initial underperformance during Navratri, particularly in the passenger vehicle sector, the situation improved by Deepawali, ending with a 10% growth rate. While SUVs were the highest demanded vehicles, inventory levels for passenger vehicles remain a significant concern.

Wunderman Thompson’s Mirum collaborates with WebEngage

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The collaboration is set to bring together Mirum’s experience and expertise in MarTech and WebEngage’s comprehensive marketing automation platform.

Mercedes-Benz India promotes Amrit Baid to head of marketing and Customer Experience; Pradeep Srinivas moves into global

Amrit Baid is currently associated with Region Overseas Marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur. (From left to right: Amrit Baid and Pradeep Srinivas)

Amrit Baid replaces Pradeep Srinivas who is taking up a global role in Digital Solutions, Data, and Analytics at the German carmaker’s HQ.