Kashmeera Sambamurthy – Page 14

7UP rolls out a new campaign starring ‘Animal’ lead actors, Ranbir Kapoor and Rashmika Mandanna

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. (Stills from the campaign)

The films are designed to capture the spirit of a cool respite, with every sip promising a burst of refreshment that goes beyond the ordinary, stated the company in a press release.

Apollo Tyres’ Vikram Garga steps down

Vikram Garga started his career at Dabur India, and went on to work across Johnson & Johnson, Britannia Industries, Colgate-Palmolive, Castrol, Mahindra and Mahindra Limited.

Vikram Garga led Apollo Tyres as group head – marketing /group chief marketing officer – Asia Pacific, Middle East and Africa.

Nokia’s Amy Hanlon-Rodemich quits

Amy Hanlon Rodemich began her career at Inktomi Corporation and went on to work across CAT Technology, Technology Credit Union, VMware and Yahoo.

Amy Hanlon-Rodemich served as the chief people officer at the Finnish telecom company. Lorna Gibb, who is the vice president, Labor & Employment, will assume the role of interim chief people officer.

EaseMyTrip acquires ETrav Tech Limited

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.

Tata International elevates Rajeev Singhal as managing director

Rajeev Singhal will take over the new role on April 1st, 2024, from Anand Sen, who superannuated on 31st March 2024.

Prior to this, Rajeev Singhal was executive director and chief operating officer (COO) at Tata International.

My daughter is a hardcore Swiftie: Tata Power’s Jyoti Bansal’s firsthand account of a Taylor Swift concert

Taylor Swift is a business woman par excellence who’s changed paradigms in the music industry, rewritten rules and forced new rules, done the unthinkable (taking her music off Spotify, re-singing older songs strategically making Taylor versions, taking up for artists, trademarking phrases from the songs – more than 50 with 200 federal trademark registrations, and more). (Image source: Unsplash)

Jyoti Kumar Bansal, chief of brand and communications at Tata Power, decodes the magic and marketing of the Taylor Swift brand after experiencing one of her concerts with her daughter, a hardcore Swiftie.

CXO Moves: Exec appointments across Cleartrip, Maruti Suzuki, and Noise among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Tavleen Bhatia, Gaurav Mehta, Sathish Raghunathan)

Executive moves in the world of brands and agencies.

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank, stated, "The format lends itself very well because it is very quick-moving, and the breaks in which you get the ads today are maybe 40 seconds to a minute. In addition to that break, you also get multiple properties, whether it is the fall of wickets, whether it is the strategic timeout, where you can actually integrate the brand in multiple ways." (Image source: The Plunge Daily)

Ravi Santhanam, Group Head and CMO of HDFC Bank, on the IPL advertiser’s advantage and the bank’s ad strategy this season.

Bookstrapping: Your songs, my songs and the pleasure of poetry

Poetry transcends every celebration there ever has been and ever can be, writes Reeta Ramamurthy Gupta. (Image source: Amazon)

In this week’s Bookstrapping, our reviewer Reeta Ramamurthy Gupta reviews Arundhathi Subramaniam’s ‘Wild Women’, Harish Bhat’s ‘Restless Lives’ and ‘The Days of a Small Book and Other Poems’, by film director Seenu Ramasamy.