Author: Kashmeera Sambamurthy

Getting into details of one’s work is critical: Prasanth Naidu, moneyview

Prasanth Naidu, chief marketing officer, moneyview, stated, "moneyview as an organisation has always been very compliant with all the guidelines that have been set up by the Reserve Bank of India. We definitely have always been pro-consumer and we have always strived to make sure the consumer is never at risk. We adhere to all the guidelines that have been laid out by the RBI or any other regulatory body."

According to Prasanth Naidu, chief marketing officer, moneyview, a loan platform, “It’s important to have a differentiator as one builds a career because it’s something that no one can take away.”

Automobili Lamborghini renews its logo

This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonization.

This revamped version of the logo becomes an integral part of the company’s distinctive identity and will also be applied on future cars.

News18 Network appoints Amitosh Pal to lead business in Eastern markets

Amitosh Pal is an experienced media sales professional with a career spanning 25 years, predominantly with ABP Network for the last 19 years. He led sales for ABP Ananda as part of his last stint and also held positions at Zee Network, Siti Cable Network, and Tata Infomedia in the past.

As part of his new role, Amitosh Pal will lead effort to establish News18 Bangla as the preferred choice for advertisers and agencies along with leading sales efforts for News18 Assam and News18 Odiya. He will also lead the monetisation initiative for News18 India for the east markets and scale revenue for News18 India from the region.

WPP’s AKQA and Grey to merge in five markets

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In Australia, Italy, Belgium, and the United Arab Emirates, AKQA will be the leader and Grey will lead the brand in China.

EXCLUSIVE: Varahe Analytics, the agency behind BJP’s ‘Dulha Kaun Hai’ viral film

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP’s campaign mandate is with a host of agencies, both big and small. Additionally a lot of the campaign work is also done by their in-house team of media, creative and marketing experts.

Publicis India appoints Aman Mannan and Shitu Patil as joint NCDs

In their new roles, Aman Mannan and Shitu Patil will lead the creative vision for all brands at Publicis India, and report to managing director, Oindrila Roy.

In their new roles, Aman Mannan and Shitu Patil will will leverage their expertise to lead the agency’s creative vision across all offices in India.

EXCLUSIVE: BJP partners with meme marketing agencies in 2024 election strategy

BJP is the highest spending political party on platforms like Google and Meta. As per Google’s Ad Transparency Report, the party has spent Rs 5.37crore on Google ads in the last 30 days. On Meta the party has spent Rs1.31 crore in the same period. (Image source: BJP via Instagram)

BJP has brought on board firms like Acquaint Consultants to leverage meme marketing for enhanced digital engagement in Lok Sabha polls, industry sources have told Storyboard18. Acquaint Consultants, however, has denied any association with a political campaign.

Daryaganj accuses Moti Mahal of defaming them as ‘Cheats’ in Butter Chicken dispute

Daryaganj asserted that the statement depicting them as cheats amounts to defamation, and highlighted that The Wall Street Journal article has been disseminated and replicated by various other online platforms. (Image source: Zomato)

Daryaganj has objected to the statement attributed to the owner of Moti Mahal, which reads, “They (Daryaganj) are piggybacking off my legacy. What big cheats they are.”