The original copy and the initial visual designs for the 24-page children’s book were created completely by Gen AI tools, ChatGPT and Midjourney, under the supervision of Agoda’s marketing, tech, and translation teams.
Author: Kashmeera Sambamurthy
Cricket World Cup – India vs NZ semi-final: Brands hail Virat Kohli’s and Team India’s epic milestones
India is in ICC Men’s Cricket World Cup finals and brands like Cadbury, Swiggy and Netflix and many others jumped in to celebrate the moment.
Yashraj Mukhate celebrates Diwali recreating Moti soap catchphrase
The original, Uta Uta Diwali aali, Moti Snanachi Vel Zali, based on the customary oil bath and application of a paste of herbs during Diwali, was released in 2013. It is immensely popular in the western belt of India.
Dentsu Q3 FY2023 Results: India continues to experience the impact of slower client spend
Globally, cost management remains in place with measures such as hiring freezes, lower external spending and reduced travel and entertainment costs.
Viacom18 appoints Rohit Dhawan as vice president – customer marketing
Previously, Rohit Dhawan was the vice president – content plus at Mindshare.
Nike appoints Nicole Hubbard Graham as its new CMO
Nicole Hubbard Graham is stepping into the shoes of Dirk-Jan van Hameren who had a run of over 30 years at Nike.
WhatsApp Channels crosses 500 million MAUs; Mumbai Indians, Indian Cricket Team, Diljit Dosanjh, Allu Arjun, among most popular channels
Mark Zuckerberg, announced the news on his WhatsApp Channel, “500 million monthly actives on WhatsApp Channels in the first 7 weeks! Great to see the WA community so engaged.”
Tech Mahindra appoints Peeyush Dubey as chief marketing officer
Prior to this, Peeyush Dubey was the chief marketing and strategy officer at TheMathCompany.
WATCH: The Visionaries – The biggest celebration of the brightest marketing minds in the country
India’s top CMOs and CEOs assembled to celebrate the future of marketing and forward-thinking marketers building enduring brands. Watch!
Network18’s vibrant Diwali celebration: A festive fusion of fun and camaraderie
Beyond the games and competitions, the celebration served as a unifying force, fostering connections across various departments and levels within Network18.