World Children’s Day: Agoda creates ‘Maya and the Secret World of Agoda’ children’s book with Gen AI

‘Maya and the Secret World of Agoda’ is centered around a young girl named Maya, who embarks on an adventure while visiting her mother at Agoda’s Bangkok office.

The original copy and the initial visual designs for the 24-page children’s book were created completely by Gen AI tools, ChatGPT and Midjourney, under the supervision of Agoda’s marketing, tech, and translation teams.

Yashraj Mukhate celebrates Diwali recreating Moti soap catchphrase

The 44-second song is a recreation of the famed line of the Moti soap ad, whose catchphrase is ‘Uta Uta Diwali aali. Moti Snanachi Vel Zali’ (Wake up, Diwali is here. It is time to bathe with Moti soap). (Stills from the videos)

The original, Uta Uta Diwali aali, Moti Snanachi Vel Zali, based on the customary oil bath and application of a paste of herbs during Diwali, was released in 2013. It is immensely popular in the western belt of India.

WATCH: The Visionaries – The biggest celebration of the brightest marketing minds in the country

The first chapter of the Visionaries program held in Gurgaon featured Nestle's Suresh Narayanan, Info Edge's Sanjeev Bikhchandani and CMOs and CEOs leading the country's biggest brands. (Stills from the event)

India’s top CMOs and CEOs assembled to celebrate the future of marketing and forward-thinking marketers building enduring brands. Watch!