Kashmeera Sambamurthy – Page 140

Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar

The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. (Still from the commercial)

With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.

OTT regulation in Broadcasting Services Bill is light touch and not same as others: MIB secretary Apurva Chandra

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

The debate surrounding content regulation has been reignited with the release of draft recommendations for a Broadcasting Services Bill. While experts anticipate increased content regulation, the Ministry of Information and Broadcasting (MIB) has a different point of view. In an exclusive interview with Storyboard18, MIB Secretary Apurva Chandra delves into discussions about content regulations, the growth of linear TV co-existing with OTT platforms, regulatory considerations and strategic plans for the AVGC sector, among others.

Explained: The many brands in Reliance Consumer Products’ portfolio

In September, it was reported that Reliance Retail was investing Rs 300 crore of equity into RCPL. As per the last fiscal financial statement of RCPL as highlighted in a report in Economic Times, Reliance Retail had already infused Rs 277 crores. (Image source: Campa Cola - Moneycontrol, Sosyo - News18 Hindi, Lotus Chocolate - News18)

Reliance Consumer Products Limited (RCPL), which was established in 2022, has been on an acquisition spree. Its portfolio today includes a wide range of well-known brands, including Alan’s bugles, Sosyo, Campa and Maliban biscuits. Storyboard18 takes a closer look at Reliance Consumer’s brand portfolio.

Live streams are becoming a more interactive medium than just a broadcast medium, says Nisheeth Pandey, Eloelo

"Our target audience, in a line, would be defined as middle India. We are quite clear that we are an app that needs to cater to the masses. When I say middle India, we have people coming to the app from all walks of life," says Nisheeth Pandey, COO, Eloelo.

Storyboard18 connected with the COO of the live video chatroom platform, who spoke about the trends in the live entertainment and social gaming space, their evolving target audience, their competitors, the role of influencer marketing on Eloelo and a lot more.

Marketing Mocktail: Work that works – Checklist for evaluating advertising explained

The 7-point checklist helps in evaluating creative work. The Snickers campaign ticks all 7 boxes.

Effective advertising must be strategically accurate, creatively powerful, and demonstrably effective.

How Biki Oberoi floored a rookie brand manager in 45 minutes flat

Harish Bijoor writes, "The Oberoi Group has lost its Chairman Emeritus, and the world of hospitality has lost its finest practicing star." (Image source: Moneycontrol)

Memories of a meeting with the God of luxury hospitality.

ASCI releases guidelines to ensure fair environmental advertising

One of the guidelines state, "Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle." (Representative Image: ANGELA BENITO via Unsplash)

Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.

#BlastFromThePast: Adlanders pick their all-time favourite Diwali ads

Adlanders share their views on their favourite Diwali ads. (Stills from the ads)

Social Panga’s Gaurav Arora, Thought Blurb Communications’ Sujoy Mukherjee, and Cheil India’s Monalisa Biswal have brands like Vodafone, Coca-Cola, HP on their Diwali ad playlist.

SUV sales in India poised to cross 2-million mark in 2023

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Changing consumer preferences, better roads, increased income levels and customisation options are spurring demand for sports utility vehicles.

Snapchat users can now shop on Amazon directly

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

The collaboration enables Amazon to showcase its products through ads on Snapchat, complete with real-time pricing, delivery estimates, product details, and Prime eligibility. Users have the option to link their Snapchat accounts to Amazon through a simple one-time setup.