Author: Kashmeera Sambamurthy

Bookstrapping – Leader: 50 insights from mythology by Devdutt Pattanaik

Devdutt Pattanaik references the popular story of Vikram and Vetaal, drawing attention to the fact that not every question has an obvious answer. And that one doesn't need to rush to give it. (Image source: Amazon)

In Leader: 50 insights from mythology, author Devdutt Pattanaik touches upon the difference between winning and being right, his interpretation of the Islamic tenet of charity, why Lord Vishnu insists on placing the image of Garuda and not of Narada in his temples and a lot more.

Managing your mind at work and beyond isn’t easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier

Bajaj Auto's Deepika Warrier mentioned, "Manage your career in life stages and leave when you stop learning or aren't passionate about what you do. Life is too short to only go through the motions."

In a conversation with Storyboard18, Deepika Warrier, chief marketing officer, Bajaj Auto, spilled the beans about the marketing content she consumes, her workday at Bajaj Auto, her approach to stress at work and a lot more.

The ‘aspirant’ consumer cohort is both exciting and challenging: Nitin Saini, Mondelez

Mondelez's Nitin Saini stated, "I thank the team at Mondelez India. Marketing has done a fantastic job. A lot of good campaigns to talk about, we spoke about a few. The one that I really like is the birthday campaign we did in July, which was about building relevance of celebrations in the birthday occasion, and that people could make their own personalised birthday song and gift it. So that did fantastically well for us. More than 800,000 songs were created."

Nitin Saini, VP – marketing at Mondelez India, says this constitutes those looking for a more premium, sophisticated experience, offering brands a huge opportunity to grow.

Visionaries: Everybody has had a bad boss; Sanjeev Bikhchandani reveals inspiration behind Naukri’s famous Hari Sadu ad

Product innovation is a huge part of the business, said Sanjeev Bikhchandani, visionary of Indian startups at the recently held Visionaries event by Storyboard18. He believes that a brand is built by managing multiple touchpoints and advertising makes a good product succeed faster and a bad product fail faster.

Sanjeev Bikhchandani, a visionary of Indian Startups, spoke about the famous 2006 Hari Sadu commercial by Naukri, at the recently held Storyboard18 Visionaries program.

PepsiCo’s Mountain Dew collaborates with Ranveer Allahabadia for the show ‘Mountain Dew Darr Ke Aage Jeet Hai’

Globally acclaimed boxer Mary Kom, musical sensation Krsna, celebrated chef Vikas Khanna, and legendary cricketer Kapil Dev are some of the guests confirmed to be on the season.

The 16-episode series will kick off with ace cricketer Yuvraj Singh as the guest who will be the first to share his ‘Darr Ke Aage Jeet Hai’ story.

Maruti Suzuki expects 16 percent -18 percent growth during festive season, says top official

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Talking about Maruti’s growth in the SUV and its current market share in the MPV and the MUV segment, Shashank Srivastava said that he expects growth to plateau around high numbers.

Apple could move 20 percent -25 percent of its iPhone production to India by 2024

This reduction can be attributed to the expansion of production in India and the remarkable growth in iPhone order allocation for Luxshare, coupled with advancements in production line automation. (Image source: Moneycontrol)

In 2023, India accounts for 12-14% of the total global iPhone shipments, out of which Foxconn, a long time iPhone assembler, holds about 80% of the market share.

Tata and Jaguar Land Rover partner for next-gen EV tech

Tata Motors stock price hit Rs 885.95 in the bourses on January 30, 2024. (Representative Image: Unsplash)

The ‘Avinya’ concept, first showcased in 2022, is engineered to provide a class-leading in-cabin experience with next-generation connectivity and ADAS. Interestingly, Tata’s recently facelifted SUVs Harrier and Safari were developed off JLR’s D8 platform.

Eveready pays tribute to the Goddess of Light through #EvereadyAalorPujo

Eveready’s Aalor Pujo aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a work of art, paying homage to tradition while embracing the possibilities of modern lighting technology. (Stills from the campaign)

#EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga.