Author: Kashmeera Sambamurthy

Netflix’s new ad-supported plan clocks 15 million active users

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix’s advertising president Amy Reinhard took to a blog to announce this and some other key upcoming offerings.

Sanjeev Bikhchandani on Naukri’s inception: Why not collate all newspaper ads, put them on the net and call it ‘Naukri’?

Speaking of consumer insights, Sanjeev Bikchandani took it further and stated that when Nestle launched its instant noodles brand Maggi in 1982/1983, he was unaware of the number of times its seasoning was changed. Today, at Naukri, they make two changes a week.

In the first edition of Storyboard18’s Visionaries, Sanjeev Bikhchandani, the Visionary of Indian Startups, spoke about building Naukri and power of consumer insights in a fireside chat.

Dabur India ltd Q2 revenue up 7.3 percent; operating profit Up 10 percent

Dabur’s digestive business, riding on steady performance of its flagship brand Hajmola, grew by 18.1 percent, while the Home Care business reported a 15.1 percent growth. (Representative Image: Tech Daily via Unsplash)

Dabur’s International business continued its strong growth momentum with a 23.6 percent jump in Constant Currency terms in the second quarter. During the quarter, the MENA business grew by 18.4 percent; Egypt by 35 percent and the Turkey business by 78 percent.

Puretech Digital appoints Parthiv Majmudar as vice president – operations, delivery and client engagement

Previously, Parthiv majmudar was the vice president - e-commerce at ManipalCigna Health Insurance.

Parthiv Majmudar’s role at Puretech Digital will be to bring in the necessary integration across all service lines as a one team one experience framework for their clients and ensuring the team delivers highest quality of work with business impact.

Pains and perils of sex-ed creators

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

“We have reached Mars but have a Stone Age opinion about pleasure, particularly in Indian society,” writes Raj Armani.

Godrej & Boyce: Organisations are investing in furniture because it helps enhance productivity

When sustainability matters to you … there’s no question of force-fitting. Should I preserve the environment? Of course, we should. Should we build green buildings? We should. Should our manufacturing process be good? Godrej is synonymous with sustainability. (From left to right: Anil G Verma and Swapneel Nagarkar)

In a conversation with Storyboard18 at the launch of their ‘Posture Perfect’ chair, Anil Verma, executive director and CEO, Godrej & Boyce, and Swapneel Nagarkar, senior vice president and business head, Godrej Interio, spoke about the evolution of the corporate wellness space, sustainability, consumer and market trends, and a lot more.

IndiGG IP’s Kratos Studios rolls out ‘Kratos Games Network’ program

The Kratos Games Network will offer a multitude of benefits, including access to a large number of gamer communities. Being a part of Kratos Games Network, the partner developers will also have an economic value-sharing model with their gamers, leading to enhanced user retention and increased monetization for individual gamers.

The ‘Kratos Games Network’ will extend the grant to web2 gaming development studios and will transition their games to blockchain gaming.

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

The creator economy has also transitioned from primarily being ad-driven to diversifying into other monetisation channels like microtransactions and subscriptions. (Representative Image: TheRegisti via Unsplash)

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.