Author: Kashmeera Sambamurthy

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.

Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee

Ishan John Chatterjee is also betting on the latest AI advances to make it easier for creators to make content and maintain its position as a preferred platform for them.

While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.

Jio World Plaza: Mumbai’s new hotspot for high-end retail, luxury and leisure

Jio World Plaza is crafted as a select center for shopping, entertainment, and dining. Covering four levels over an extensive area of 750,000 square feet, the retail selection features an impressive lineup of 66 high-end brands. (Image source: Moneycontrol)

Jio World Plaza, designed as an exclusive hub for retail, leisure, and dining, opens in Mumbai.

Communication company Moshi Moshi bags Klub’s social media marketing mandate

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The mandate entails a comprehensive social media marketing strategy to amplify and create social media campaigns and content strategies to build a stronger brand voice.

Dabur Amla highlights fresh perspective of Karwa Chauth in a new campaign

The film showcases Priya Malik's journey with Karwa Chauth, influenced initially by her parents' experiences. Following her marriage, Malik found herself cherishing the smaller gestures associated with the festival. (Stills from the campaign)

With this campaign, Dabur Amla aims to present a fresh perspective, underscoring that Karwa Chauth is a voluntary expression of love and affection, far from being an obligatory ritual.

#BlastFromThePast: DDB Tribal’s Iraj Fraz picks his all-time favourite ads

This week Iraj Fraz, creative head, DDB Tribal picks ads of American Tourister, Sri Lanka Eye Donation Society and India v/s India. Here’s why these ads made a lasting impression on him. (Stills from the ads)

Iraj Fraz, creative head, DDB Tribal shares ads that were ahead of it time and tried to bring in a change through effective storytelling.

Electric two-wheelers lead EV sales in India, passenger vehicles to grow 6-9% in FY24: ICRA

The commercial vehicle industry, on the other hand, saw robust growth in FY23, with a modest 2-4% YoY growth expected in FY24. However, the two-wheeler industry continues to struggle, with volumes still below pre-COVID peak levels. (Representative Image: Michael Fousert via Unsplash)

ICRA has forecast a CAGR of 6-9% across the automotive segments over the medium to long term. As the electrification transition continues, OEMs are expected to invest significantly in the development of EV platforms and hiking manufacturing capacities.

Ola, Uber and Dunzo among worst platforms for gig workers, bigbasket tops fair work norms list

Flipkart, bigbasket and Urban Company were the only platforms with a minimum wage policy to ensure that all their workers earn at least the hourly local minimum wage after factoring in work-related costs. (Representative Image: Henrique Hanemann via Unsplash)

Fairwork India 2023 report: While Ola and Porter scored zero in fair work standards for gig workers. and bigbasket got six points, none of the 12 platforms evaluated on fair pay, work conditions, contracts, management, and representation principles managed to get a perfect score of 10.