Author: Kashmeera Sambamurthy

PepsiCo collaborates with Google Pay; introduces a cashback offer on Lay’s, Kurkure and Doritos’s purchase

To avail the benefit, users can find the promo code inside the pack and redeem it on the Google Pay App. Once the code is claimed, users can enjoy cashback of up to INR 20 and INR 30 (on purchase of packs with INR 20 and INR 30, respectively). Each participating user has the opportunity to redeem the offer up to three times. (Stills from ads. Image source: Frito Lay's India, Kurkure, Doritos India via YouTube)

Users can now benefit up to INR 20 and INR 30 cashback on the purchase of Lay’s, Kurkure, and Doritos packs priced at INR 20 and INR 30, respectively.

Lawsuit filed against Elon Musk’s X by agency ‘X Social Media’ over trademark infringement

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

The complaint by Florida based social media ad agency mentioned that since Twitter was rebranded as X, it led to confusion amongst the consumers as they misunderstood that the agency was somehow in association with Musk’s X.

Philips collaborates with esports platform College Rivals for Philips OneBlade

There will be on-ground challenges with the product to highlight how it provides a ‘No Nicks, No Cuts’ grooming experience. The collaboration aims to redefine the intersection of gaming, grooming and innovation. (Image Source: Philips India via Instagram)

In this association, College Rivals will represent Philips OneBlade during the tour of its gaming trucks across twenty college campuses in Hyderabad, Mumbai, Pune and Bangalore.

Cleartrip introduces Flipkart’s ‘The Big Billion Days’ on its platform

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

A range of system enhancement measures have been rolled out to promote self-service. In case a customer does not find a resolution online, he/she can request a callback. Processes have been re-engineered to make support available 24/7, on call, and on social media (mention Twitter/Facebook) for instant resolution.

Upcoming Digital India Bill may reinforce TRAI’s net neutrality regulations

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

The bill may make it mandatory for intermediaries to comply with the Prohibition of Discriminatory Tariffs for Data Services, a piece of regulation that was brought in by TRAI to uphold net neutrality principles in India.

Four mantras to choose the right agency for your brand

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

From the cultural connect of the brand with the audience, to an agency’s reputation to the passion behind brand-building, there are a whole lot of factors to be considered. If a certain familiarity and comfort can be built from the very start, teething troubles can be mitigated, writes the author.