Author: Kashmeera Sambamurthy

Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023

He states in the letter, "The last IPL was relatively free of surrogate advertising, at least on television (most brands continued to flout the guidelines on digital, though). But from the long list of ICC and Disney Star sponsors, it is clear that the various liquor brands are again lining up for big time action – presumably using dubious and questionable surrogates."

In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.

India’s services sector activity expands again in September as PMI rises to 61.0

The PMI is a survey-based indicator based on the responses of around 400 service companies. The sectors it covers includes non-retail consumer services, transport, information, communication, finance, insurance, real estate, and business services. (Representative Image: Erik Mclean via Unsplash)

Data on the services sector’s performance comes after the manufacturing PMI fell to a five-month low of 57.5 in September.

Meta introduces Gen AI features for advertisers

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

Apple’s chief executive officer Tim Cook makes $41.5 million after taxes

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

The company’s shares have fallen 13 percent from their record high of $198.23 in July as investors fret about a slower-than-expected recovery in smartphone demand.