Author: Kashmeera Sambamurthy

Atul Sinha elevated as chief operating officer of CaratLane

An alumnus of the Indian Institute of Management Ahmedabad, Sinha joined CaratLane on June 1, 2015, after commencing his career at Hindustan Unilever.

Atul Sinha will assume responsibility for the P&L operations of CaratLane India, focusing on driving growth and efficiency.

Cricket World Cup: Godrej Interio launches multi-lingual Mega Match Madness campaign to target regional viewers

With the onset of the 'Cricket World Cup' season across the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi. (Stills from the ads)

With ‘Cricket World Cup’ season’s arrival across the country, the Godrej Interio films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers.

Dream11 acqhires fantasy cricket stocks startup Sixer

Over the years, Dream Sports has backed a range of startups through its corporate venture and M&A arm Dream Capital, that has a corpus of $250 million to invest in sports, gaming and fitness-tech startups. (Image source: Moneycontrol)

Sixer is a fantasy cricket game where prominent cricket players are presented as stocks that people can buy and sell.

Gen Z’s craze for vegan beauty products is driving this IIT grad founded D2C startup

As the demand for cruelty-free and eco-conscious choices gains momentum, the rise of vegan beauty products has become something of a phenomenon. (Representative Image: Samuel Regan-Asante via Unsplash)

Natural-vegan beauty and personal care brand Pilgrim has seen its sales doubling from Rs 10 crore to Rs 20 crore in the last six months, co-founder Anurag Kedia told CNBC TV18. Interestingly, it also has a Korean skincare range which uses seriously exotic ingredients like volcanic lava ash.

Tourism association plans to promote religious destinations like Shirdi, Nashik in Maharashtra

Shirdi, located in Ahmednagar district, is famous for the revered Saibaba shrine, while Nashik is home to significant religious landmarks such as the Trimbakeshwar temple. (Representative Image: Aniket Sharma via Unsplash)

IATO, a consortium of over 1,600 members within the tourism industry, unveiled a plan to promote the “triangle” of Shirdi, Nashik, and Chhatrapati Sambhajinagar, along with other tourist destinations scattered across Maharashtra.

India’s booming online gaming industry faces challenges in transition to 28 percent GST bracket

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

While the government’s efforts to regulate and tax the sector are understandable from a revenue generation and user protection standpoint, it’s crucial to ensure that these measures do not stifle the industry’s potential.

Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India.  (Representative Image: GR Stocks via Unsplash)

Products solve problems in our lives. Brands beat down the enemies that torment us every day.

Starbucks to get rid of disposable cups by 2030: Reports

In 2022, and in some markets, the coffeehouse company began to make use of single-use paper cups, which contained 30 percent recycled material, signifying a 10 percent jump in the content presence. (Representative Image: KAL VISUALS via Unsplash)

Beginning from early 2025, the company aims to have all cups at 30 percent recycled material in all the stores in the United States.