Kashmeera Sambamurthy – Page 167

CXO Moves: Exec movements at DDB, Google, Wavemaker, Mankind Pharma, Dunzo and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Alex Lubar, Sairam Ranganathan, Sanjay Koul and Joy Chauhan)

Executives move in the world of brands and agencies.

Biz Moves: Gozoop Hawk and Popkorn bag accounts

Data-driven customer experience agency, Gozoop Hawk bagged the digital customer service mandate for real estate brand Godrej Properties. (Representative Image: sippakorn yamkasikorn via Unsplash)

Keep up with all the key business wins and the account movements.

Licious’ latest festive campaign features fun banter between Ghotis and Bangals

For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. (Stills from the ads)

In its latest film, the brand brings together the Ghotis and Bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, Prawn, Mutton etc.

Cricket World Cup: Aman Gupta’s lifestyle tech brand boAt becomes Official Licensee

These smartwatches will feature features and designs that celebrate the sport.

boAt will launch a limited-edition range of smartwatches inspired by the biggest Cricket World Cup ever.

Zomato onboards Ranveer Singh as brand ambassador; launches new campaign for cricket aficionados

When Ranveer Singh and Chris Gayle can’t decide whether it’s “Zomaito” or “Zomahto”, the Zomato delivery partner says, “Ab Zomaito–Zomahto nahi, India-India ka time hai!” As that penny-drop statement fills them with pride, the film ends with everyone celebrating together.

In another leg of the campaign, Zomato has launched an AI-generated film featuring Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

Joy Chauhan moves on from Wunderman Thompson

This year in March, Joy Chauhan was given the position of chief client officer, stated a media report.

Joy Chauhan had a run of 10 years at Wunderman Thompson.

GST Council Meet: Centre says not taxing online gaming firms retrospectively as states flag concerns

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Previously, online gaming companies paid 18 percent tax on the platform fees because the law was ambiguous, while betting and gambling always fell under the 28 percent slab.

PepsiCo’s Gatorade rolls out ‘Sweat Makes You Shine, campaign featuring cricketer, Hardik Pandya

Gatorade’s new campaign will be amplified through a 360-degree campaign across television, digital, outdoor and social media. (Still from the campaign)

The campaign emphasizes Gatorade’s commitment to inspire young individuals to lead active lifestyles.

McCain’s Aditya Krishna: A 15-minute interaction with a shopkeeper can give you a lot of marketing insights

Aditya Krishna, sales and marketing head, McCain Retail, stated, "I would share two pieces of wisdom. First is to do what you enjoy doing. If a Monday morning feels like a drag, it's normal. But if a Monday morning feels like a drag very often, then one needs to re-evaluate what one is doing."

Storyboard18 caught up with Aditya Krishna, Sales and Marketing Head, McCain Retail. He touched upon the marketing content he consumes, shared his opinion on workplace toxicity and burnout, talked about the books he is reading, and a whole lot more.

Vi’s new campaign ‘Be Someone’s We’ endorses inclusivity and togetherness

Several studies indicate that people from all walks of life, especially the GenZ and millennials are struggling with challenges such as loneliness and social isolation impacting their overall well-being. (Stills from the ads)

With the world cup and festive season, the 360 degree campaign highlights ‘Power of Connectivity’ focusing on the well-being of digitally connected Indians.