Kashmeera Sambamurthy – Page 166

Early trends predict strong festive season sale for e-commerce companies

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

This year customers were seen purchasing expensive items, like phones and TVs, because they were available at a steeper discount. That decision, however, dented the demand for products in other categories.

We are strategically using AI to reintroduce Microsoft beyond the realm of Windows: Frank Shaw

Frank Shaw, chief communications officer, Microsoft, says, "When adopting new technologies, particularly large language models, we invest substantial resources in testing. This includes thorough examinations for bias and anticipating potential misuse by bad actors. Before widespread deployment, we implement mediations to address identified issues."

The head of communications at Microsoft talks about AI being a helping hand enabling individuals to bring their ideas and visions to life and not a tool to replace human roles.

Xiaomi’s Manu Kumar Jain joins AI firm G42 as chief executive officer

When Xiaomi was alleged to have violated the foreign exchange rules, Manu Kumar Jain went through interrogation at the hands of the Enforcement Directorate (ED), stated a report.

Manu Kumar Jain will play a role in helping the firm expand its footprint in the Indian market.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.

Dabur announces completion of cloud migration

TDespite the challenges faced by related industries, legal experts find merit in the delay. They argue that the process is meticulous and time-consuming. It necessitates extensive discussions and multiple rounds of debate to incorporate information necessary for addressing various scenarios that may arise and need to be addressed by the bill. (Representative Image: Markus Spiske via Unsplash)

Dabur’s adoption of a cloud-only approach will significantly improve business resilience and enhance control of the IT landscape, helping the company augment its services for retailers, partners, employees, and consumers.

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Lenovo launches campaign to ride on cricket mania

The campaign's slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge technology. (Stills from the ads)

The campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad.

Porter launches new campaign to commemorate cricket fervour

The films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team. (Stills from the ads)

The campaign comprises three ad films reflecting the beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going.

Accel-backed Virgio pivots from fast-fashion to sustainable clothing

Pivots are common in the startup ecosystem. Several companies pivot over the course of their existence until they find the right product-market fit (PMF). However, Virgio’s pivot is not because it had not found the right PMF. (Representative Image: Mika Baumeister via Unsplash)

The company does not need additional capital for its pivot. Most of the $37 million that Virgio raised last year remains in the company’s bank account and gives the company a cash runway of three years, per Nagaram.

Maruti Suzuki to infuse Rs 50,000 crore by FY31 towards boosting capacity

The capital expenditure plan includes the expected investments directed towards the production of EVs, aligning with the automaker’s strategy to bolster its presence and offerings in the rapidly evolving EV segment. (Representative Image: Adrian Balasoiu via Unsplash)

Investments will be directed towards enhancing the supply chain, expanding export infrastructure, and strengthening marketing and sales teams.