Author: Kashmeera Sambamurthy

adidas Originals teams up with Ranveer Singh; pays a tribute to Trefoil in new campaign

In the campaign, Ranveer Singh emphasizes the importance of staying connected to one's roots and never losing sight of where he came from, of always being an original.

adidas Originals pays homage to those that have continued to transport its signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

Japanese fashion giant Uniqlo ropes in Katrina Kaif as brand ambassador

Bollywood actor Katrina Kaif says, "UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”

Alongside her role as UNIQLO’s ambassador, Katrina Kaif also serves as the brand ambassador for Etihad Airways.

How Air India is forging an interconnected future with group airlines

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

The Air India group has entered into an internal codeshare with AIX Connect (formerly AirAsia India), which will involve placing the AI code on over 100 flights across 21 routes operated by AirAsia India.

DNPA to push for fair revenue sharing with tech giants ahead of India’s Digital India Bill 2023

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

It hopes that the Bill will contain a bargaining code, which would ensure them a fair share of revenue generated by tech companies through the hosting of news content.

With hip-hop jewellery all a rage among Gen Z India, this 24-year-old’s startup is growing 400% yearly

"Gen Z and young millennials are our target audience. We are extensively focusing on testing out new designs to understand what Gen Z wants. We are planning to have everything from minimalism to chunky and flashy, we want to be the biggest Gen Z jewellery brand in the country," said Harsh Maskara. (Representative Image: Dom Hill via Unsplash)

CNBC-TV18NextGen caught up with Harsh Maskara to talk about his journey and the hip-hop jewellery craze in India. But first, the all-important question: What is hip-hop jewellery?

Ready for take off; on track to achieve market share target, to soon come for AI: Air India CEO

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

Air India CEO Campbell Wilson talks to CNBC-TV18 about the airline’s transformative plan, rebranding, market share, merger with Vistara and more.

GroupM’s mSix&Partners bags Hamdard Laboratories integrated media and social mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The agency won the account following a competitive multi-agency pitch and will be handling all aspects of media including television, print, radio, digital, out-of-home.

Change of guard at India Inc on a rise in 2023

According to Bloomberg data, as many as 47 companies from the BSE 500 index saw the appointment of new CEOs since the beginning of 2023. The list includes Tata Consultancy Services, Hindustan Unilever, ONGC, JSW Steel, Hero Motocorp, Bank of Baroda, Canara Bank, and many others. (Image source: News18)

According to Bloomberg data, as many as 47 companies from the BSE 500 index saw the appointment of new CEOs since the beginning of 2023.

Want India to be NetApp’s largest market in Asia, says CEO George Kurian

George Kurian, EO, NetApp said, "India is one of the top 4 countries in the Asian market for us. Asia is about 20 percent of our global business. We want to grow it to being perhaps the largest market in Asia in five years." (Image source; YouTube via CNBC-TV18)

In addition to their existing partnerships with tech giants such as Amazon, Microsoft, and Google, NetApp is determined to achieve the significant milestone of doubling its business in India within the next couple of years.

ITC looking at acquisition in overseas market for consumer business: Chairman Sanjiv Puri

Sanjiv Puri, ITC chairman and managing director said the decision on ITC holding 40 percent in the hotel business has been well thought out and that the demerger process is on track for the 15-month journey.

ITC Chairman and Managing Director Sanjiv Puri said the company will make all D2C acquisitions omni-channel in the future in an exclusive chat with CNBC TV18 at the JPMorgan India Investor summit. He said ITC’s FMCG business has the maximum potential for growth.