Kashmeera Sambamurthy – Page 178

Why Gen Z is crazy about live fests — with small brands having some fun too

Box office collections in 2023 are expected at Rs 9,736 crore, 8 percent lower than 2022’s take of Rs 10,637 crore. (Representative Image: Desi Mendozavia via Unsplash)

The real sense of community in fests, as against arid virtual life, is giving Gen Z the incentive to rush to fests. In a win-win for all, content creators, influencers and self-made brands are presenting their products to a live young audience lusting for varied experiences.

Junk food advertisements lack information on ingredient content: think tank

To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points. (Representative Image: Robin Stickel via Unplash)

A think tank, which looked into 43 advertisements, also showed that such advertisements targeting children relied on celebrity endorsements, appealed at an emotional level and came up with unverified or unfounded health claims.

Why Policybazaar’s new ad campaign is all about women owning their financial well-being

The brand has also in the past collaborated with its insurer partners in making women-centric term plans easily accessible, like the independent homemaker term plan. (Stills from the ads)

Policybazaar’s campaign urges women to own their role in their family’s financial well-being

Independent journalist Abhisar Sharma faces copyright claim on parliamentary videos by Doordarshan

The dispute between Abhisar Sharma and Doordarshan raises questions about the boundaries of copyright enforcement in the digital age and its impact on the work of independent journalists and content creators. (Image source: YouTube)

Abhisar Sharma boasts a substantial YouTube following of 2.93 million subscribers and has uploaded 1.3 thousand videos on his channel. Before becoming a YouTuber, Sharma had worked with media organisations like Zee, ABP, BBC, and NDTV.

Poonawalla Fincorp rolls out ‘Log toh Sawaal Karenge Hi’ campaign

This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, other benefits and to consider transferring their high interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.

With this new campaign, Poonawalla Fincorp highlights how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.

TIPS appoints Hari Nair as chief executive officer

Joining ByteDance in 2019, Hari Nair led the South Asia region for music partnerships and licensing for all ByteDance, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Hair Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.

Shivani Behl moves on from Pureplay Skin Sciences

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Shivani Behl had led the beauty and grooming company as chief marketing officer.

Humans of Bombay Row: Outrage against HOB and founder Karishma Mehta as the OG page Humans of New York calls it out

Brandon Stanton's tweet went viral and fuelled the backlash against Karishma Mehta, founder of HOB. Several users were also surprised to learn that the platform is monetised and to the extent it is.

Humans of Bombay (HOB) approached the Delhi High Court requesting for an injunction to prevent People of India (POI) from sharing or using its content. The lawsuit revolved around the similarity of content by POI.

Tea and wellness brand Vahdam launches its first ‘Experience Store’

The announcement comes at a time when Vahdam India has recently launched its second-largest category after tea, i.e., spices, with Michelin-awarded chef Vikas Khanna as its brand ambassador.

This strategic move aligns with the brand’s omni-channel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India.

Noise onboards Neeraj Chopra as brand ambassador

Neeraj Chopra said, “My investment in Stage represents more than just a desire to rekindle the flames of our diverse regional dialects. We will embark on a journey together to reawaken dormant languages and empower every voice, ensuring that our cultural heritage thrives in its true form through this platform."

Neeraj Chopra joins the likes of cricketer Virat Kohli and Bollywood actor Taapsee Pannu to become the face of Noise’s celebrated wearables.