Kashmeera Sambamurthy – Page 179

Introducing ‘The Visionaries’: The highest honour for the brightest and most innovative marketing minds in India

The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward.

The Visionaries initiative recognises leading lights who have transformed our approach to media, marketing and advertising. The field of marketing and advertising itself is evolving at warp speed as disruptive technologies and platforms change how companies interact and connect with consumers. At the core of these transformational forces are people who are creating and harnessing new technologies and tools to drive industries forward. They are curious minds, thinkers, creators and doers fuelling the innovation that grows brands and businesses.

Publicis Groupe’s BBH appoints Swati Balani as executive creative director

Swati Balani's achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

Swati Balani has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting.

ICICI Lombard elevates Sanjeev Mantri as managing director and chief executive officer

Sanjeev Mantri joined ICICI Lombard in 2015 as executive director overseeing the retail division, responsible for product distribution across various channels. In this role, Mantri played a vital role in enhancing the company's revenue, profitability, and stock exchange listing, as well as the merger with Bharti Axa and the integration process.

In Sanjeev Mantri’s previous role he was the executive director at ICICI Lombard.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.

CXO Moves: Exec movements in PepsiCo, Byju’s, Britannia Bel Foods, VMLY&R Commerce and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Mustufa Arsiwalla, Mrinal Mohit, Arjun Mohan and Rahul Welde)

Executives move in the world of brands and agencies.

‘Took us 6 years to get 60,000 customers’: Zerodha CEO on life before digitisation

The billionaire head of the country's largest stock broking site added that digitisation also reduced customer onboarding risk significantly by cutting off multiple intermediaries and dealing with the customers directly with their digital identity, signature, and mandatory online in-person verification (IPV). (Image source: Moneycontrol)

The billionaire head of the country’s largest stock broking site, Nithin Kamath, added that digitisation also reduced customer onboarding risk significantly.

Maruti Suzuki joins hands with Indian Navy for Northeast outreach

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

A 6,500-km long expedition was launched for the Indian Navy’s base in Lonavala, with 45 officers participating in the journey.

Biz Moves: L&K Saatchi and Saatchi, Grapes, Zoo Media Network, Bang In The Middle and more

L&K Saatchi & Saatchi has secured the integrated creative and digital mandate for Dunkin'. L&K Saatchi & Saatchi will be responsible for managing both the mainline and digital creatives of the brand. (Representative Image: Sander Trooijen via Unsplash)

Keep up with all the key business wins and the account movements.

Britannia Bel Foods’s CMO Mustufa Arsiwalla joins Ferrero as trade marketing director

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla joins chocolate maker Ferrero from Britannia Bel Foods where he was the chief marketing officer.

Nilay Chandra moves on from EV-maker Ather Energy

During Nilay Chandra's stint at Ather, he led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5 percent, while driving the category to a 192 percent growth rate.

Nilay Chandra led Ather Energy, as vice president, scooter business head.