Author: Kashmeera Sambamurthy

Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

Another big lesson for the youth, which Rometty says in many ways throughout the book, is that a propensity to learn new skills, early in life, is priceless. (Image source: Amazon)

The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.

What is the connection between Selena Gomez, Rare Beauty and ‘Only Murders In The Building’?

One of the panellists shared another fact stating that the music for the show was by an Indo-American music composer named Siddhartha Khosla.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about Selena Gomez, her make-up brand Rare Beauty and the popular show Only Murders In The Building.

Fun facts about SRK, Jawan, and Rani Mukherjee’s ice cream

Another fun fact by a participant revealed that a lot of out-of-movie branding for Jawan was done by a company named Annie’s Media.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about SRK, Jawan and more.

It’s important to be intellectually honest at work and in life: Adani Wilmar’s Vineeth Viswambharan

As per Vineeth Viswambharan, associate vice president, marketing and sales, Adani Wilmar, "Having worked for these many years in different sectors and organisations, the number one lesson for me is you will burn out only if you are not excited by what you're doing."

Vineeth Viswambharan also spoke about his favourite influencers, his take on workplace toxicity, how he wants to try on make-up and facial contouring.

Brand Blitz Quiz: And the winners are…

We had one and only Piyush Pandey, chairman global creative and executive chairman India of Ogilvy, as the chief panellist of our grand finale. Pandey shared unheard stories and fun-facts of India's most loved ad campaigns, creative minds, and brands.

Rabi Sankar Saha and Raktim Nag from Kolkata won the first edition of Brand Blitz Quiz, India’s First Panel Business Quiz Show by Storyboard18.

I Love You Rasna: When the brand tapped a child’s pester power

In the advertisement released in 1984, Ankita Jhaveri is seen conversing with a bunch of toys, holding a tulip glass containing a drink made with Rasna concentrate and trying to get her ‘friends’ to take a sip. (Stills from the ad)

In 1984, the ‘I Love You Rasna’ campaign struck a chord nationwide and appealed to mothers on a larger scale by tapping children’s pester power, which led to the countrywide popularity of a brand that had been limited to the western Indian market.

Samsung rolls out a new campaign for its Galaxy smartphones

The campaign features two Galaxy products from the house of Samsung. Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a variety of features. (Stills from the ad)

The film is about offers and the storyline is around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount.

Delhi High Court refuses to restrain Parle from using the trade mark ‘For The Bold’ on its products

However, it has directed Parle to not use the tagline ‘For The Bold’ as the predominant part of its advertising campaign and not to alter the label on its “B Fizz” bottle without prior approval of the Court. (Image source: Drew Beamer via Unsplash)

In response, Parle challenged the validity of PepsiCo’s trademark ‘For the Bold’ and sought for framing of the issue of invalidity of PepsiCo’s trade mark.