Author: Kashmeera Sambamurthy

Manipal Global Education Services introduces new app – Manipal MedAce; rolls out a campaign

The brand film shall be followed by seven short films highlighting the features of the app, showing how Manipal MedAce is every medical student’s new study buddy for MBBS and PG Entrance Exams prep. (Still from the ad)

A brand film was introduced by 82.5 Communications that traces the everyday lives of medical students across India, accentuated by a jingle, ‘I got you buddy’.

BoAt, BookMyShow and now ShareChat’s Moj: Brands turn their back on Shubh

In the post, Shubhneet Singh shared the image of a distorted India which did not include Jammu and Kashmir, and Punjab. The post read, “Pray for Punjab”. This led to immediate criticism and allegations of his support for the Khalistani movement. The next step was, he deleted the map, and what only read was “Pray for Punjab”. (Image source: News18)

The short-video sharing platform Moj, which is owned by ShareChat has now completely eliminated his music playlist from the platform.

Fun facts about 007, Pierce Brosnan, and Daniel Craig’s swimsuit

So, up until Golden Eye, James Bond did not sport just one watch brand but was seen sporting many brands including the likes of Rolex among others.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (west zone) episode of the Brand Blitz Quiz. Here are a few fun facts shared by panelists and participants about 007, James Bond.

Zomato rolls out ‘Tips for the kitchen staff’ feature

The entire tip amount will be credited to restaurants (after any tax deductions, if applicable) for distribution among their staff. To be included in the program, restaurant management will be required to sign a pledge to distribute the entire amount among the staff. (Image source: Moneycontrol)

The feature will enable customers to express their gratitude to the restaurant’s kitchen staff.

YouTube suspends the monetization plan of Russell Brand’s channel

This also leads to the prevention of advertisements being played alongside his videos, where he has a follower count of 6.61 million subscribers on his YouTube channel. (Representative Image: Alexander Shatov via Unsplash, Russell Brand via X)

The move comes after the 48-year-old comedian and actor has been accused of rape, assault and emotional abuse.

Cricket, Bollywood, Bharat: What’s driving marketers’ interest in H2 2023?

Brands will ride the wave of national pride, raise awareness about civic responsibilities, and motivate citizens to exercise their voting rights. (Representative Image: CFPhotosin Photography via Unsplash)

As festive season kicks in, marketers will leverage the celebratory atmosphere to boost awareness and consideration, which will reflect in increased advertising spending.

More businesses use WhatsApp now in India, says Meta India VP Sandhya Devanathan

Jio Platforms announced on Monday had announced the launch of the first-ever end-to-end shopping experience on WhatsApp in collaboration with Meta Platforms. Calling it a “global first”, Reliance said in a statement that JioMart on WhatsApp will allow users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalogue, add items to their cart, and make the payment to complete the purchase — all without leaving the WhatsApp chat.

“Globally, I think we have 200 million businesses on WhatsApp, using our WhatsApp business messaging app. So you see this organic behaviour translate to not just users, but also what businesses do on our platform,” Sandhya Devanathan said.

#BlastFromThePast: Punt Creative’s Rohan Naterwalla writes about his all-time favourite ads

As per Punt Creative's Rohan Naterwalla, "As subtle as a bullhorn in a library, the Maharaja was a truly royal global Indian who wasn’t afraid to be naughty. Conceptualized in the 1940s, during an era of literal nation-building and also the image-building of this new nation on the world stage, stood this grand protagonist who was happy to rub shoulders with the best of them."

Rohan Naterwalla, senior creative director and founding member, Punt Creative gets nostalgic while going through his old ad playlist.

Age limit should be imposed for usage of social media: Karnataka HC

The counsel of the microblogging platform argued that the ministry had not informed the users about blocking their tweets and accounts and the platform was forbidden from informing them. (Representative Image: Austin Distel via Unsplash)

The High Court observed that ‘children may be 17 or 18 but do they have the maturity to judge what is or is not in the interest of the nation?’