Author: Kashmeera Sambamurthy

Byju’s CEO Mrinal Mohit quits; Arjun Mohan gets a promotion

Arjun Mohan began his career with Rambus Mentor Graphics, HSBC Bank, Tata Services and Titan Company before joining Byju’s and held various roles with his last being chief business officer. Then, he joined upGrad as chief executive officer. (From left to right: Mrinal Mohit and Arjun Mohan)

Mrinal Mohit started his innings at Byju’s in 2014 as senior vice president – business development and strategy.

Pernod Ricard faces CCI probe

The brand and the retailers entered into a ‘Royal Stag Agreement’ to make sure that the brand got 70 percent share of shelf space, a media report cites. (Image source: Moneycontrol)

The domestic drinks brand Radico Khaitan alleged that Pernod Ricard India colluded or conspired with the retailers in Telangana of offering them ‘additional discounts and benefits’ if priority and favouritism was given to Royal whisky brand over 8PM whisky brand.

Google begins automatic migration from Universal Analytics to Google Analytics 4

. Philipp Schindler, Google’s senior vice president and chief business officer, stated that recent organizational restructures were geared towards enhancing the efficiency of its services, as per reports (Representative Image: charlesdeluvio via Unsplash)

Since July 1, Google has been replacing Universal Analytics with Google Analytics 4, its upgraded version. And, since that date, the properties of Universal Analytics stopped processing data.

Truecaller unveils new brand identity, upgraded AI features for fraud prevention

As part of this refreshed identity, Truecaller users also get a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently.

The overall design maintains the signature ‘True blue’ colour with an icon that establishes a distinct identity, thereby protecting users from copycat and imposter apps.

Boomlet Group appoints Anish Saha and Ayushi Rai

Anish Saha has worked across brands including Zee Entertainment and GroupM, in senior roles. Ayushi Rai worked with brands such as Zomato and Times Internet. (From left to right: Anish Saha and Ayushi Rai)

Anish will be working towards building and shaping the verticals of Boomlet Group. Ayushi Rai is tasked with identifying and capitalising on undiscovered opportunities in the world of influencers and content creators.

Arpan Jain moves on from VMLY&R Commerce

Arpan Jain started his career with WizFx Advertising, and went on to work at Pinnacle Health Care, Candid Marketing, Wizcraft International Entertainment, DDB Mudra Group and Geometry Encompass.

Previously, Arpan Jain held the post of an executive creative director at the same agency. He has worked across agencies like DDB Mudra Group.

Wondrlab’s WYP has won the creative mandate of Kapiva

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The account was won following a multi-agency pitch.

L&K Saatchi and Saatchi bags the integrated creative account of Dunkin’ India

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Under this mandate, L&K Saatchi & Saatchi will provide a full spectrum of brand-building solutions and strategic launches for Dunkin’, while its digital arm, Saatchi & Saatchi Propagate, will oversee Dunkin’s social media and digital content strategy.